Bachelor's Degree in Marketing, Events and Entertainment
Bachelor's Degree in Marketing, Events and Entertainment
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Duration4 courses
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Credits240
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Start dateSeptember 2025
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Modality
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Specialization TracksGrowth-Oriented Marketing Management | Event and Entertainment Project Management
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Languages
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Cut note5.00
Promote festivals, create interactive experiences or build unique brands from scratch
You will be able to design advertising campaigns, organise events that leave a lasting impression, use emerging technologies such as AI and master the most up-to-date strategies for promoting brands and products.
The Degree in Marketing, Events and Entertainment is the only degree in Spain that integrates two of the most dynamic and promising areas:
- Companies and organizations in the events and entertainment sector need professionals with a technological, innovative, creative and entrepreneurial profile.
- Marketing, communication and content with a high demand for candidates with higher university education.
Develop your creativity, generate impact and make a difference in the marketing, events and entertainment industry!
Develop your creativity, generate impact and make a difference in the marketing, events and entertainment industry!
A degree with multiple options
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Specialisation itineraries of the degree
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Growth Marketing Management: specialise in emerging marketing strategies, learn to understand the consumer, generate brand identity and personalised customer experiences, and employ advanced technologies.
- Event & Entertainment Project Management: delve into event management, communication and loyalty strategies, the use of technological tools, targeted marketing and the creation of unique experiences.
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Study for a dual degree
CETT-UB offers the possibility of studying two semesters of the degree in the dual training mode, a training in which the academic and professional environment complement each other.
Internships aside, you have the opportunity to study and work at the same time for two semesters; the best way to bridge the gap between theory and practice and do real networking.
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Study for a open degree
The open degree allows students to explore different undergraduate degrees for one year before deciding what to pursue for good.
This program offers the opportunity to combine subjects from various degrees, providing an interdisciplinary foundation.
Students take 60 credits by combining subjects from four different degrees: Degree in Tourism, Degree in Marketing, Events and Entertainment, Degree in International Hotel Management and Degree in Digital Business and Innovation.
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Formación dual: realiza parte de la formación en una empresa
- Esta opción es ideal si buscas un desafío, crecimiento y una ventaja competitiva en tu currículum. Te permitirá cursar el segundo semestre del tercer año y el primer semestre del cuarto año en una empresa.
- Será una inmersión directa en el entorno laboral para conocer su cultura, procesos y dinámicas empresariales. Podrás potenciar tus habilidades en un entorno real y maximizar tus oportunidades laborales al finalizar la carrera.
- Para acogerse a esta modalidad de formación, se tendrá en cuenta tanto el expediente académico como la motivación y actitud durante la realización del grado.
Innovation and adaptation
This degree is the only one in Spain that combines marketing, events and entertainment in a single programme.
It offers comprehensive and modern training that responds to the dynamic needs of the market, preparing students to excel in various professional areas.
Challenge Based Learning (CBL)
The training focuses on solving real problems in companies in the sector. You will foster critical thinking, creativity and the ability to apply theoretical knowledge to practical situations.
You will participate in real projects with mentoring and learn from working professionals.
Theory and practice
The degree combines theoretical classes with practical work experience in companies, facilitating job placement and the direct application of the knowledge acquired in the classroom.
You will have the opportunity to put your skills into practice in real environments.
Personalisation and diversification
The degree offers two specialised itineraries, Growth Marketing Management and Event & Entertainment Project Management.
You will be able to focus on the areas that interest you most and develop advanced skills in each field.
Recognitions
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CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specialising in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.
Why CETT-UB?
Academic prestige
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
International vocation
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
Connection with the sector
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
Experience-based methodology
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
More than a campus
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
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Training Center
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Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
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Àgora BCN University Residence
Reception
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Dining Room
Leisure Room
Gym
Activity Rooms
Garden
International
The Bachelor's Degree in Marketing, Events and Entertainment has an international dimension to broaden your perspective of the world and strengthen the values of diversity, respect for difference and cultural empathy.
At CETT-UB around 30% of the student body is international, coming from more than 75 different countries. For this student body, the International Relations Office provides support and advice on academic and daily life issues.
In academic terms, our international vocation is materialised in the following areas:
- Language learning: English up to C1; second language (Spanish, French, German, Italian).
- Possibility of international TFG.
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International mobility
International mobility is an essential complement to your training. It will help you better understand the socio-cultural and professional reality around you, get to know different markets and work scenarios and accept and enjoy diversity, among other things.
Experience international mobility while studying your degree in two ways:
- Participate in academic mobility programs: Erasmus (European Union), SICUE (Spain), other specific CETT-UB agreements (other countries).
- Take part in the Advanced Management Program: an internship programme in international, public or private organizations (including solidarity tourism projects).
Internships and work
During the Bachelor's Degree in Marketing, Events and Entertainment you will have to do internships in companies or institutions with the aim of acquiring new skills and applying the knowledge learned during the degree.
The Career Services department will guide you on the types of internships you can do in top national and international companies.
Curricular internships
- In the 2nd year, you will do an external work placement in companies.
- In the 3rd year, you will take a practical subject (depending on the chosen pathway) at the CETT-UB facilities.
Extracurricular internships
- You will also be able to do extracurricular internships, on a voluntary basis, with a maximum duration of 900 hours per course.
Career opportunities
These studies have a high employability rate. Students who complete their studies will have a wide range of options for putting their knowledge into practice in the world of work.
Marketing:
- Marketing director
- Digital marketing specialist
- Product management
- Marketing research analyst
- Data analyst
Communication and Branding:
- Social media director
- Brand image specialist
- Event planning
Events and Entertainment:
- Customer experience architecture
- Project management and direction
- Event planning
Other Areas:
- Client account management
- Event organization
- Marketing consultancy
- Sales analyst
- Customer service (e-commerce)
- CRM specialist
- Community manager
- Content creation
- Business direction
- Marketing intelligence
- Event management consultancy
- Event operations management
- Public relations specialist
- Sponsorship and partnership coordination
Student Services
Students will have access to a wide range of services that will make their academic experience unique.
The CETT Campus offers a privileged selection of dining options at the Espai Fòrum, Aula Restaurant, and the Alimara University Hotel. It also features a multidisciplinary Resource Center with a vast collection of books, tools, and digital spaces to reinforce and expand learning outside the classroom.
Additionally, with the CETT-UB app, you'll be able to download the Campus Virtual app and have the entire campus experience at your fingertips
Other services that may interest you
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Career Services
The Career Services department offers guidance and support in connecting you with internships and job opportunities at leading companies in the sector. It has an extensive database of job and internship openings.
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International
The CETT International Center provides personalized support to help internationalize your studies, offering a wide range of exchange programs and internships abroad.
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Alumni
The CETT Alumni Association's main mission is to strengthen the connection between former students by creating a network of professionals who enjoy various benefits in the professional, educational, and social fields.
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UB Services
As an affiliate center of the University of Barcelona, CETT students have access to the university's library network and resources, as well as the sports facilities of Esports UB and the "SOM UB" card, which offers a wide range of services and benefits.
CETT facilities
The CETT campus is located in the Horta district of Barcelona. It consists of the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona and the Àgora BCN International University Residence.
