Bachelor's Degree in Digital Business and Innovation

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Duration

4 courses
Credits

240
Start date

September 2025
Modality

On-campus
Specialization Tracks

Strategic Management and Business Development | Digital Transformation, Creativity, and Innovation
Languages

Spanish

Catalan
Cut note

5.00
Access code

11102

Transform the world of digital business!

The Bachelor's Degree in Digital Business and Innovation at CETT-UB trains professional profiles that will lead the digital transformation and innovation in the companies of the future. 

Today, technology is advancing by leaps and bounds and organizations need professionals capable of anticipating trends, applying creative solutions and designing strategies that integrate digital innovation into their DNA.

With this degree, you will be prepared to detect digital opportunities, apply technology to optimize processes and design new business models, and delve into applications in one of the main industries of the economy: the tourism industry.

If you want to lead innovative projects and transform industries through technology, this program offers the ideal environment to enhance creativity and develop impactful digital solutions.

A degree with multiple options

Specialization itineraries of the degree
The Bachelor's Degree in Digital Business and Innovation allows you to choose between two specializations: Strategic Management and Business Development, and Digital Transformation, Creativity and Innovation.
- The Strategic Management and Business Development itinerarie offers advanced training to lead and expand companies in the field of digital tourism. The students will acquire knowledge in strategic management, investment and finance, and smart tourism management, fundamental to adapt to a global and changing market.
  
  They will also explore new emerging markets, business acceleration strategies and expansion models in tourism businesses, developing the necessary skills to create, scale and consolidate innovative projects in the sector.
- The itinerary in Digital Transformation, Creativity and Innovation provides the key tools to boost digitalization in the tourism sector. You will learn to create and manage innovative tourism products, apply artificial intelligence and integrate disruptive technologies such as the Internet of Things, cloud computing and virtual and augmented reality.
  
  In addition, you will be trained in cybersecurity to ensure secure digital environments. This specialization will enable the development of new business models, improving efficiency and competitiveness in an increasingly digitized tourism environment.
Pursuing a double degree

Before pre-registration you can choose the option of a double degree: with this alternative you will study the Bachelor's Degree in Tourism and the Bachelor's Degree in Digital Business and Innovation in five years.
Open degree

The open degree allows students to explore different university degrees for a year and a half before deciding which degree to pursue definitively.

This program offers the opportunity to combine subjects from various degrees, providing an interdisciplinary base.

Students take 60 credits combining by blocks the subjects of four different degrees: Degree in Tourism, Degree in Marketing, Events and Entertainment, Degree in International Hotel Management and Degree in Digital Business and Innovation.
Dual training: part of the training is carried out in a company
- This option is ideal if you are looking for a challenge, growth and a competitive advantage on your resume. It will allow you to spend the second semester of the third year and the first semester of the fourth year in a company.
- It will be a direct immersion in the work environment to learn about its culture, processes and business dynamics. You will be able to enhance your skills in a real environment and maximize your job opportunities at the end of the course.
- In order to be eligible for this type of training, both the academic record and the motivation and attitude during the course of the degree will be taken into account.

What makes CETT-UB's Bachelor's Degree in Digital Business and Innovation different?

It is the only official university degree in Spain that specializes in the digital development of tourism companies and organizations, with a special focus on entrepreneurship and innovation.

You are the protagonist

In our programme, you are at the centre of learning. You will not only receive theoretical knowledge, but you will apply it directly in projects with real companies, which will enhance your critical thinking, creativity and practical skills. This will enhance your critical thinking, creativity and practical skills. Dare to take the next step and develop your competencies in a dynamic environment that will prepare you to make key decisions in your professional future!

Integral approach

It combines business management, innovation, digital transformation and its application to the tourism sector, four highly transversal pillars in demand in the labour market. This approach not only trains you to lead businesses, but also prepares you to implement emerging technologies, develop new innovation strategies and manage digital transformation in a sector as dynamic as tourism. It is a complete training that opens up multiple career opportunities in key areas of today's economy.

Get into the Traveltech sector

You'll have the opportunity to be part of a fast-growing industry, valued at more than $340 billion and projected to grow at 9% annually. With technologies such as artificial intelligence, big data and blockchain transforming the way people travel, you'll be trained to lead the transformation of the travel industry.

The degree in numbers

+1.000

partner companies

+60

international agreements

Recognitions

CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specialized in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.

1st position in the EMCup 2024: Every year, the best European schools in Hotel Management participate in this competition to showcase their soft and hard skills through various challenges.

1st position in the STR 2024 EMEA competition: The “STRtist” team won the STR & ICHRIE EMEA Student Market Study Competition 2024.

1st position in Young Talent Awards: Both are finalists in the Young Talent Awards, with an application that ensures a sustainable learning culture over time for companies in the sector.

Why CETT-UB?

Academic prestige

CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.

International vocation

You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.

Connection with the sector

CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.

Experience-based methodology

At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.

More than a campus

The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.

Campus CETT

Select a gallery

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

The curriculum of the Bachelor's Degree in Digital Business and Innovation will prepare you to learn about the future prospects of technology in different areas of knowledge.

Bachelor's Degree Objective

Be able to develop new business proposals and know how to use technology in a disruptive way.
Respond to the challenges and changes derived from technological evolution.
Be part of the change to adapt the future to a new public increasingly digitalized, connected to the network and with a high degree of environmental awareness.
Discover current consumer trends and their relationship with the digital and technological environment.
Learn in an applied way the most efficient innovation mechanisms in the labor market.
Develop a clear international vocation and a close relationship with digital companies.
Incorporate sociocultural and environmental aspects into your frame of reference.
Use your analytical, reflective and communicative skills in the tourism context in an applied manner.
Learn to design and create experiences that are more coherent and respectful of local heritage and culture.
Design tourism strategies for the intelligent management of destinations.

Competencies you will acquire

Hard skills

Knowledge of digital technologies and the use of associated tools.
Economic and financial management
Project management methodologies
Conception and design of digital tourism products
Mastery of the regulatory framework
Intelligent management of information and data
Digital marketing

Soft skills

Flexibility and adaptability
Problem solving
Sensitivity towards a sustainable economy
Creativity oriented to entrepreneurship
Productivity in international environments
Understanding and internalization of the “digital phenomenon”.
Proactive and anticipatory thinking

The main thematic blocks of the Degree in Digital Business and Innovation.

Innovation

Key methodologies and strategies for developing and managing innovation in the business environment are explored. Students learn about creating innovation ecosystems, design thinking, and change management in disruptive environments.

Data analysis

It covers the use of digital tools (big data, artificial intelligence, virtual and augmented reality, blockchain, IoT, among others). Delves into analysis and data-driven decision making.

Business management

It focuses on providing students with a solid understanding of the main areas of tourism business management and their business models. It addresses how to lead and make decisions in a changing business environment, applying strategic planning, market analysis and operations management tools.

Tourism management

It focuses on exploring the management of tourism destinations, integrating key aspects such as technology, sustainability and accessibility to improve the traveler's experience. This approach offers a global vision that allows understanding the interrelationship between territory and tourism competitiveness, promoting smarter and more efficient destinations in a competitive environment.

Study plan

Summary

Type	1º	2º	3º	4º	Total
Basic Training	48	12
Mandatory		39	30	30
Optional			30	18
Internships		9
Final Degree Project				12
Total	48	60	60	60	240

First course

Código	Asignaturas	Tipo	Créditos
191108	Digital skills and leadership	BT	6
191101	Digital economy and tourism business	BT	6
191104	New technological trends and digital transformation	BT	6
191102	Principles and dimensions of tourism	BT	6
-	Innovation processes for product creation I	MAND	3
191103	Tourism consumer behavior in the digital sphere	BT	6
192111	Tourism and digital law	BT	6
191106	Digital tourism marketing	BT	6
191107	Mathematical reasoning and programming fundamentals	MAND	6
-	Foreign Language I	MAND	9

Second course

Code	Subjects	Type	Credits
192213	Development and programming of digital platforms I	MAND	6
062115	Financial management of digital projects	BT	6
192112	Tourism policy and digitalization	BT	6
192214	Innovation processes for product creation II	MAND	6
192217	Entrepreneurship and launching of digital projects	MAND	6
192216	Mobile and web marketing	MAND	6
-	Business models and digital ecosystems	MAND	6
192210	Foreign Language II	MAND	9
-	External academic internships	Internships	9

Third course

Code	Subjects	Type	Credits
-	Data analysis and management I	MAND	6
-	E-commerce of products and services	MAND	6
-	Development and programming of digital platforms II	MAND	6
-	Foreign Language III	MAND	6

Code	Subjects of the specialization Strategic Management and Business Development	Type	Credits
-	Applied learning-by-doing	OPT	9
-	Creation and management of tourism products	OPT	6
-	Artificial intelligence applications	OPT	6
-	Artificial intelligence applications	OPT	6
-	English improvement	OPT	3

Code	Subjects of the specialization in Digital Transformation, Creativity and Innovation.	Type	Credits
-	Applied learning-by-doing	OPT	9
-	Investment and strategic finance	OPT	6
-	Strategic management of digital businesses	OPT	6
-	Smart tourism management	OPT	6
-	English improvement	OPT	3

Code	Other optional subjects	Type	Credits
-	Customer relationship systems	OPT	6
-	Customer relationship systems	OPT	6
-	Trends and technologies in the cultural and creative industries	OPT	6
-	Smart tourism management	OPT	6
-	Engllish improvement	OPT	3
-	German: Initiation	OPT	3
-	German: Intermediate	OPT	3
-	Spanish: Initiation	OPT	3
-	Spanish: Intermediate	OPT	3
-	French: Initiation	OPT	3
-	French: Intermediate	OPT	3
-	Italian: Initiation	OPT	3
-	Italian: Intermediate	OPT	3
-	Subject 1 of the dual module	OPT	6
-	Subject 2 of the dual module	OPT	6
-	Subject 3 of the dual module	OPT	6
-	Subject 4 of the dual module	OPT	6
-	Subject 5 of the dual module	OPT	6

Fourth course

Code	Subjects	Type	Credits
-	Data Analysis and Management II	MAND	6
-	Advanced Digital Project Management II	MAND	6
-	People, organizations and systems in the digital environment	MAND	6
-	Final Degree Project	TFG	12

Code	Subjects of the Strategic Management and Business Development specialization	Type	Credits
-	New emerging markets in tourism	OPT	6
-	Business acceleration	OPT	6
-	Models and expansion strategies in tourism businesses	OPT	6

Code	Subjects of the specialization in Digital Transformation, Creativity and Innovation	Type	Credits
-	Cybersecurity	OPT	6
-	Cloud computing for the tourism industry	OPT	6
-	Virtual and augmented reality	OPT	6

Code	Other optional subjects	Type	Credits
-	Digital communication and brand management	OPT	6
-	Public relations and protocol	OPT	6
-	Management and sustainable development	OPT	3
-	Corporate social responsibility	OPT	3
-	Corporate social responsibility	OPT	3
-	German: advanced	OPT	3
-	Spanish: advanced	OPT	3
-	French: advanced	OPT	3
-	Italian: advanced	OPT	3
-	Catalan language and culture	OPT	3
-	Applied practical learning II	OPT	3
-	Subject 1 of the dual module	OPT	6
-	Subject 2 of the dual module	OPT	6
-	Subject 3 of the dual module	OPT	6
-	Subject 4 of the dual module	OPT	6
-	Subject 5 of the dual module	OPT	6

Final Degree Project

The Final Degree Project (TFG) is worth 6 ECTS and consists of developing a digital innovation project in the tourism sector. It is carried out from the first year of the degree, as you acquire knowledge and tools, until it culminates in the final year.

In the first year, with the subject Innovation Processes for the Creation of Tourism Products, you will develop a business idea or digital innovation project in the tourism sector.

In the second year, with Development and Programming of Digital Platforms, and Entrepreneurship and Business Plan, you will study the processes necessary for their development.

Subsequently, in your third and fourth years, thanks to subjects such as Advanced Digital Project Management and optional courses, you will analyze the real possibilities of implementing the project.

There are two types of TFG:

Entrepreneurship project

You will develop a business project as a team. You will define the strategies and actions necessary to launch it on the market. The work is structured like a business plan (executive summary, market and competition analysis, and strategic, marketing, operations, and financial plans).

Intrapreneurship and innovation project

You will carry out an innovation project for a company, institution, or organization associated with CETT-UB. You will be presented with a challenge related to the development of new services or products, the creation of new lines of business, digitization processes, digital marketing, or the development of digital platforms.

Methodology

CETT has its own four-phase experiential learning methodology. It is a system that fosters leadership skills and is characterized by personalized attention.

Introduction

Preparing for each training session by reading bibliography on the concepts, viewing multimedia material, etc.

Assimilation

Class development guided by the teacher, with active learning through cases and models, generating debate among students.

Application

Conducting sessions to put knowledge into practice through critical analysis and project development, contrasting ideas with industry professionals.

Consolidation

Asimilar el aprendizaje reflexionando y aplicando los conocimientos en las diferentes áreas del grado.

Assimilate learning by reflecting and applying knowledge in the different areas of the degree.

Evaluation

CETT prefers in-person classes and continuous assessment, as it develops a teaching methodology based on challenge-based learning and entrepreneurial project development.

You can choose between two different types of assessments:

Continuous evaluation

It consists of assessing the work and the acquisition of skills and abilities carried out by students throughout the course.

Single evaluation

In special circumstances, students who, for justified reasons, cannot regularly attend in-person classes may opt for this alternative assessment option, consisting of a semester-based assessment test.

Qualification you will obtain upon completion of the degree

Official qualification

Code RUCT

Graduate in Digital Business and Innovation in Tourism

*Qualification with seal of quality validated by the AQU

2504177

Quality

CETT is the ideal partner for companies and institutions that consider attracting professional talent a strategic pillar of development.

Through expert support, project implementation, and the development of specialized initiatives, we add value to companies' talent selection processes by providing them with dynamic environments that facilitate the recruitment of the most suitable professionals for their needs.

Internships and Jobs

During the Bachelor's Degree in Digital Business and Innovation, you will complete internships at tourism companies, institutions, and organizations to acquire new skills and apply the knowledge learned throughout the degree.

The Career Services department will guide you on the types of internships you can do at top-tier national and international companies.

Curricular internships

Paid professional internships in national and international companies.
They are divided into two periods of curricular internships in CETT-application companies or in collaborating companies.
Minimum duration: 225 hours of training each

Extracurricular internships

Paid professional internships in national and international companies.
From the first year, you'll be able to do voluntary internships to develop a qualified professional profile and gain experience.
Maximum duration: 900 hours per course.

Professionals opportunities

Digital business strategy specialist
Digital Marketing Management
Digital Business Consultant
Innovation and Business Model Manager in Tourism
Innovation Director for Tourism Companies and Destinations
Project Management in Tourism Companies: e-commerce, digital marketing, Smart Cities, etc.
Design of Digital Experiences, Tourism Platforms, and New Tourism Business Models
Tourism-Oriented Analytics and Data Science
Specialist in Artificial Intelligence Applied to Tourism
Consultant in Digital Transformation for Tourism Destinations and Companies
Innovation Management and Customer Experience
Expert in Virtual and Augmented Reality for the Tourism Sector
Specialist in Technologies Applied to the Tourism Sector
Technological Design in Smart Tourism
Analysis and Management of Tourism Knowledge in Destinations
Consulting for the Development of Infrastructure, Products, and Services in Smart Destinations
Entrepreneur in Own Company or Startups
Intrapreneur in Large Companies in the Sector

Employability

+1.500

internships options

+1.110

labor opportunities

45%

employability before completing the degree

+80

companies to connect at CETT Talent

Economic information

To formalize your inscription in the Bachelor's Degree in Digital Business and Innovation, contact the Student Guidance Department.

Access and prices

Students	Enrollment	UB fees*	Price	Total Price**
Non-EU students	900 €	314,20 €	8.436 €	9.650,2 €
UE Students	900 €	314,20 €	7.467 €	8.681,2 €

*University of Barcelona (UB) fees are a charge that students at affiliated centers have to pay for services.
**This is the price for single payment.

View fee amounts and conditions for other payment methods with our Future Student Orientation team.

Enrollment process

Here you can find all the information you need to enroll according to your profile:

Information on admisision to undergraduate studies
Admission to university for high school pupils (PAU)
Admission to university graduates for high vocational training
Transfer of national academic records
Transfer of international academic records

Consult the conditions of admission

Scholarships and financing

The scholarships available for this degree are:

Academic Excellence Scholarship - new admission
Scholarship for International Dual Degrees
Mou-te! Academic Mobility Scholarship
Talent Scholarship for new admissions to the kitchen and catering services training cycles and graduate degrees
General scholarships for post-compulsory university students (Ministry of Education, Culture and Sports).

Consult scholarships and financing

Student Services

Students will have access to a wide range of services that will make their academic experience unique.

The CETT Campus offers a privileged selection of dining options at the Espai Fòrum, Aula Restaurant, and the Alimara University Hotel. It also features a multidisciplinary Resource Center with a vast collection of books, tools, and digital spaces to reinforce and expand learning outside the classroom.

Additionally, with the CETT-UB app, you'll be able to download the Campus Virtual app and have the entire campus experience at your fingertips

Other services that may interest you

Career Services

The Career Services department offers guidance and support in connecting you with internships and job opportunities at leading companies in the sector. It has an extensive database of job and internship openings.
International

The CETT International Center provides personalized support to help internationalize your studies, offering a wide range of exchange programs and internships abroad.
Alumni

The CETT Alumni Association's main mission is to strengthen the connection between former students by creating a network of professionals who enjoy various benefits in the professional, educational, and social fields.
UB Services

As an affiliate center of the University of Barcelona, CETT students have access to the university's library network and resources, as well as the sports facilities of Esports UB and the "SOM UB" card, which offers a wide range of services and benefits.