Alimara Hospitality Lab

The Alimara Hospitality Living Lab is an experimental space in a real-world environment, ideal for all members of the hospitality and restaurant innovation ecosystem who want to take their ideas to the next level. This living lab allows for co-creation and experimentation with new technologies and concepts before they are implemented on a large scale. Here, new ways of interacting with customers, optimizing internal processes, and exploring innovative technological solutions can be tested. Additionally, it provides the opportunity to test products before they reach the market, minimizing the margin for error and allowing for a better understanding of consumer reactions.

The Alimara Hospitality Living Lab is, in fact, a collaborative platform that brings together companies, institutions, researchers, and professionals to develop and validate ideas that will transform the sector, improving both customer experience and operational efficiency. Join us and discover how innovation can make a difference as we work together to enhance the hospitality and restaurant industries.

The Alimara Hospitality Living Lab offers a wide range of services focused on innovation, experimentation, and co-creation in the hospitality and restaurant sector. As a living lab, we provide a real-world experimentation environment, which includes a four-star hotel located in Barcelona and various restaurant spaces, where companies can co-create and test new products and services.

Our services include:

• Product and service testing: We evaluate the feasibility and market acceptance of new products before commercialization, identifying possible improvements and ensuring their success in the market.
• Process optimization: We implement and assess new strategies to improve operational efficiency and service quality.
• Market studies: We conduct detailed research to better understand customer needs and preferences, allowing us to optimally adapt offerings.
• Technological innovation: We test advanced technological solutions to enhance customer experience and internal operations.
• Collaboration and co-creation: We facilitate collaboration between businesses, researchers, and professionals to develop new ideas and solutions.
• Cooperation in competitive projects.

Con estos servicios, el Alimara Hospitality Living Lab se posiciona como un referente para la innovación en hotelería y restauración, ayudando a las empresas a avanzar hacia el futuro.

We have extensive experience as partners in various competitive projects. Additionally, we have carried out numerous research initiatives in living lab environments, with results published in high-impact academic journals. This track record enables us to bring knowledge and expertise to each new initiative, ensuring meaningful outcomes and the successful implementation of advanced technologies and strategies.