In an environment where innovation in design and equipment is key in hospitality, AMBIT and CETT are launching a pioneering initiative to boost business competitiveness. Through their Living Labs, cluster companies will be able to experiment and validate their innovations in real-life contexts, minimizing risks and better adapting their proposals to the market.

During the event, activities such as opportunity detection, prototype development, solution testing, and support in the scaling phase will be presented, promoting open innovation based on feedback from users and industry professionals.

Two cluster brands will share their experience using this environment to accelerate their innovations and strengthen their positioning.

This session will be conducted in Spanish.