
Executive Master in Hospitality Management
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Duration1 course
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Credits60
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Start dateOctober 2025 | January 2026
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ModalityOn-campus
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LanguagesSpanish
Lead the revolution in the hospitality industry

The hotel industry is evolving rapidly, and professionals need specialized training to face the challenges of the future. The Executive Master's in Hospitality Management from CETT-UB is an innovative program designed for active professionals who want to advance their careers in hotel management with a holistic approach, both strategic and operational.
Through an intensive and modular approach, this program provides industry leaders with the key tools for decision-making and result optimization.
With a faculty of experts, a hands-on methodology based on practice, and the opportunity to learn and experiment in a real environment, such as the Alimara University Hotel, this master's allows participants to strengthen their leadership and impact in the hospitality industry.
Who is the Executive Master's in Hospitality Management at CETT-UB aimed at?
The Executive Master's in Hospitality Management at CETT-UB is designed for active professionals seeking to acquire or expand their knowledge in hotel management and leadership. Through practical and innovative training, this program provides the key tools for making strategic decisions and optimizing results.
If you are a leader in the hotel industry or aspire to become one, this master’s program will prepare you to face the challenges of the future and contribute to the transformation of the hospitality industry.
- Hotel industry professionals: executives, managers, and heads of operational areas in hotels and tourist accommodations who wish to update and expand their knowledge in strategic and operational management to optimize results and improve competitiveness.
- Hotel business owners and entrepreneurs: owners of tourist establishments and CEOs looking to refine their leadership skills and acquire new tools for strategic decision-making in an ever-evolving market.
- Hotel industry entrepreneurs: individuals with an entrepreneurial vision who wish to develop innovative projects in the hospitality sector. The master’s program provides them with a comprehensive perspective to successfully design and manage their own businesses.
- University graduates: graduates with a minimum of two years of professional experience who seek to specialize in hotel management, expand their network of contacts, and access new job opportunities in the sector.
What makes the Executive Master’s in Hospitality Management at CETT-UB different?
Comprehensive view of hotel management
You will acquire a comprehensive training that covers both strategic and operational management. From operations management to financial planning and marketing, you will gain a global perspective to lead successfully in a constantly evolving sector.
Conexión con el sector hotelero
You will have direct access to industry professionals and leading companies, allowing you to stay updated on the latest trends, apply knowledge in real-world projects, and expand your network. This connection with the industry will enrich your learning experience and enhance your professional opportunities.
Expert and specialized faculty
You will learn from professionals with extensive experience in the hotel industry. Their practical expertise and strategic vision will provide you with up-to-date, applicable knowledge. Furthermore, the program's hands-on approach will allow you to tackle real-world challenges in the sector and develop effective solutions.
Experiential methodology
You will actively acquire knowledge through various innovative methodologies that promote your learning in leadership skills and professional growth. The training focuses on solving real business problems in the sector, fostering critical thinking, creativity, and the ability to apply theoretical knowledge to practical situations.
The master's in numbers
employability
partner companies

The CETT-UB, 4 stars in QS Stars
CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specialized in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
















































































































































































































































































































































































































































































































































































































































Strategic vision to transform hotel management
The syllabus is composed of five modules covering the practical aspects of hospitality management, with a focus on hotel operations, business strategy, team management, corporate finance and marketing.
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Master's objectives
- To develop a strategic and global vision of the hotel sector for effective decision making, taking into account industry challenges and emerging opportunities.
- Provide advanced tools in financial analysis and hotel profitability strategies.
- To train professionals in team management, leadership and talent development in dynamic environments.
- Enhance knowledge in marketing and sales, maximizing the impact of marketing strategies.
- To foster the creation of a network of contacts with professionals and leaders in the hotel industry to share knowledge, identify trends and find innovative solutions to the challenges of the sector.
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Master's competencies
- Leadership and strategic management in the hospitality industry.
- Advanced financial management and data-driven decision making.
- Sales and marketing skills for customer acquisition and loyalty.
- Talent management and development of high performance teams.
- Ability to innovate and adapt to new challenges in the sector.
Schedule
The schedule for the Executive Master in Hospitality Management is on Fridays from 5:30 PM to 8:30 PM and on Saturdays from 9:00 AM to 5:00 PM.
Syllabus
The Executive Master in Hospitality Management is divided into 60 ECTS credits that are distributed among compulsory subjects, electives and Master's Final Project.
Subjects
Module 1: Operations - 12 ECTS
- Rooms Division
- F&B (Food and Beverages)
- Engineering and Maintenance
- Final Project I
Module 2: Sales and Marketing - 12 ECTS
- Certification in Hospitality Industry Analysis (CHIA)
- Advanced Revenue Management
- Marketing
- Sales Negotiation Techniques
- Final Project II
Module 3: Corporate Finance - 12 ECTS
- Advanced Corporate Finance
- Profitability, Budgeting, and Forecasting for Rooms
- Profitability, Budgeting, and Forecasting for F&B
- General Profitability, Budgeting, and Forecasting
- Final Project III
Module 4: Leadership and Team Management - 12 ECTS
- Personal Development
- Empathy-Based Leadership
- Effective Communication
- Talent Acquisition, Retention, and Promotion
- Final Project IV
Module 5: Strategy - 12 ECTS
- Real-Time Strategy and VUCA Environments
- Lean Management
- Risk and Crisis Management
- Asset Management
- Final Project V
Master's Final Project
The Final Project of the Executive Master in Hospitality Management is an exercise in applied consulting, structured transversally throughout the program. It represents the synthesis of the learning acquired, allowing participants to apply in a practical way the competencies developed in each of the blocks of the master's program.
Accompanied by the teaching staff, participants will work on a real challenge linked to their own company or hotel, or may choose a challenge provided by the Hotel Universitario Alimara or a partner company. Each module of the master's degree will provide specific tools to approach the project from different perspectives, ensuring an effective solution.
Methodology and evaluation
CETT-UB has an experiential learning model, designed to facilitate the analysis and understanding of all aspects of business management, through your active participation in classes, challenges and projects.
It is based on five pillars:
- Challenge-based learning (ABR): you will face real challenges posed by teachers and organizations that are part of the CETT-UB partner network. Institutions such as La Roca Village, Rusticae or the Barcelona City Council have contributed to the CETT masters by posing challenges to be solved by the students.
- Project-Based Learning (PBL): you will tackle transversal projects that respond to a specific problem in the sector. In this way, you will develop skills in collaboration, problem solving and critical thinking, applied in a real work environment.
- Gamification: a fun and relaxed experiential learning method, with which you will learn to solve complex problems in a given time, generating an environment in which there is no fear of error, but the possibility of achieving goals and objectives.
- Design Thinking: a 100% user-oriented methodology to find solutions that provide answers in an area or sector. This methodology allows you to work on creativity, providing innovative and disruptive solutions in a short time, fostering your creativity and your ability to work as part of a team.
- Case studies: you will visit different companies and institutions in Barcelona to learn and apply concepts acquired from the exposure of real situations of the organization presented in situ by their teams.
The master's degree does not have final exams. The evaluation is based on continuous monitoring by the faculty and the course management, as well as the resolution of individual or group written tests and the development of work during the course.
Qualification you will obtain at the end of the master's program
At the end of the program, you will receive the title of Executive Master in Hospitality Management, issued by CETT-UB (University of Barcelona).
Quality
CETT is the ideal partner for companies and institutions that consider the recruitment of professional talent as a strategic axis of development.
Through the support of experts, the implementation of projects, and the development of specialized actions, we add value to companies in talent selection processes by providing them with dynamic environments that facilitate the incorporation of the most suitable professionals for their needs.
CETT International Support
Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (ORI), as an area dedicated to orientation, advice and attention to international students in the master's programs.
The team of this area will provide you with relevant information related to logistical aspects of life in Barcelona such as registration, the processing of the foreigner's identity number (NIE) or finding accommodation in the city.
Procedures related to your academic stay
The ORI team will provide you with updated information on the procedures to be carried out once you are in the city, guiding you on essential documents such as the foreigner's identity number (NIE), the official registry of the City Council or the university card.
Languages
If your mother tongue is not Spanish, the ORI team will provide you with advice on how and where to learn it. They will also tell you where to learn Catalan, which will facilitate your integration into daily life in the city. In addition, you will be able to strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any other language in an informal way, you can participate for free in our language exchange program between CETT-UB students.
Contact the international office
Internships and work
The CETT-UB Executive Master in Hospitality Management is designed to enhance the professional growth of participants, providing tools and opportunities to advance their careers in the hospitality industry.
The Career Services department will guide you on the types of internships you can apply for.

Les pràctiques tenen dues modalitats
Curriculars: vinculades a assignatures del programa que estàs cursant i que formen part del seu currículum acadèmic, per tant, són obligatòries.
Extracurriculars: no incloses dins del pla d'estudis i que tenen un caràcter voluntari.
La realització de les pràctiques es desenvolupa mitjançant convenis de cooperació universitat-empresa i estan tutelades per professors experts en cadascuna de les matèries.
El CETT-UB t'ajudarà a aconseguir aquelles oportunitats més adequades al teu perfil professional i a les teves motivacions, entre les més de 900 peticions per part d'empreses que rebem anualment. De la mateixa manera, t'ajudarem a contactar i t'acompanyarem en l'accés a les empreses i institucions més atractives per als teus objectius professionals.

Convenio de cooperació
Com a característica diferencial al mercat, el CETT-UB compta amb un grup d'empreses pròpies dedicades a la formació i a l'oferta de serveis d'hoteleria i turisme de qualitat, perquè apliquis aquests coneixements pràctics sense sortir del Campus:
- Hotel Alimara
- Residència Universitària Àgora BCN
- Aula Restaurant
- Summum Restaurant & Bar
Si vols més informació, visita l'espai de Career Services, contacta'ns a través del correu electrònic [email protected] o també pots venir a visitar-nos a la primera planta del Campus.
Career opportunities
- General management of hotels and hotel groups
- Hotel operations management
- Financial Management
- Sales Management
- Expansion management
- Specialized consulting in the hotel industry
Employability
internship options
partner companies
companies at CETT Talent
employability and internal promotion
Financial information
To formalize your registration for the Master's Degree in Hospitality Management, please contact the Future Student Orientation Department.
Access roads
You can access the master's degree from any degree related to the branches of knowledge of the social sciences and humanities, especially those derived from previous diplomas and bachelor's degrees in the adaptation to the European Higher Education Area (EHEA).
Candidates who do not come from the above-mentioned degrees will have to take the training complements.
Enrollment process
Here you can find all the information you need to enroll according to your profile:
- Information on access to the master's degree program.
- Accreditation of language level.
- Selection criteria.
Scholarships and funding
The scholarships available for this master are:
- Talent Scholarship (25% discount.).
- Scholarship for continuity of studies.
In addition, CETT also offers the option of paying in 6, 10 or 12 months through bank financing with a 5% discount on the amount of the fees. Find out about the special conditions.
Additional information
Consult all the information about CETT's masters: academic regulations, indicators, quality systems (SIQMAC), Tutorial Action Plan (TAP), VSMA documents and extinction plans, all focused on educational excellence and sustainability.
Student Services
Students will have at their disposal a wide range of services that will make their academic experience unique.
The CETT Campus has a privileged catering offer in the Espai Fòrum, the Aula Restaurant and the Hotel Alimara. It also has a multidisciplinary Resource Center with a large number of books, tools and digital spaces to reinforce and expand the training outside the classroom.
With the CETT-UB APP you will be able to access the Virtual Campus and have the entire campus experience at your fingertips.
Other services that may interest you
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Career Services
The Career Services department guides and accompanies you in the intermediation of internships and job opportunities with the best companies in the sector. It has an extensive job and internship database.
Among its services are included:
- Definition of your professional milestones: in-depth analysis of your entry profile, establishment of realistic objectives and monitoring of your roadmap, and guidance in the design and development of your personalized career plan.
- Design and elaboration of the main tools for the relationship with the labor market: review and correction of resumes and cover letters, letter of recommendation, access to the main research channels and job and internship opportunities, management of offers and self-candidacies and follow-up of applications.
- Personalized training: orientation on the search for professional opportunities, job interview simulation and feedback, competency-based interviews and preparation of presentations so that you can get to know first-hand the needs of the companies.
- Networking and dynamization of activities: corporate presentations during your training period, master classes aimed at learning about strategic sectors, corporate dynamics and challenges and job fairs.
- Job Center with exclusive access: we provide you with a wide range of job and internship opportunities, as well as monitoring of the applications submitted.
- Definition of your professional milestones: in-depth analysis of your entry profile, establishment of realistic objectives and monitoring of your roadmap, and guidance in the design and development of your personalized career plan.
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CETT Alumni
The main mission of the CETT Alumni Association is to promote the relationship between alumni by creating a network of professionals who enjoy a series of advantages in the professional, educational and social fields.
The main objectives of CETT Alumni are:
- To promote the permanent professional development of the associated people at all levels and to favor access to the labor world, professional promotion and continuous training. To foster the creation of an ideal framework for the exchange of knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
- Facilitate knowledge and networking through conferences, lectures, colloquium dinners and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- Establish agreements with other entities, favoring synergies that generate value to the associated alumni.
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Accommodation
CETT-UB has a student residence, Àgora BCN, with affordable prices for the CETT-UB student community. We also have our own four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.
CETT facilities
The CETT campus is located in the Horta district of Barcelona. It consists of the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona and the Àgora BCN International University Residence.















































































































































