Comprehensive training 100% in English.
Specialize in organizing events!
Thanks to the Specialization in Event Management of the Master's Degree in Tourism Business Management taught 100% in english, you will acquire the professional and personal skills to create and manage MICE (Meetings, Incentives, Conventions, and Exhibitions), corporate, sporting, musical, or leisure events.
At CETT-UB, we know that the event production industry is one of the most important mechanisms for commercializing products and services on an international scale and a strategic pillar for business development and competitiveness. However, its growth has not been accompanied by an increase in competent and updated professionals.
Companies need disruptive profiles that know the keys to this industry in all its areas: from planning and management of management meetings to the presentation of a bid for a global sporting event such as the Olympic Games, through the organization of corporate events, musical or sporting events, among others.
Events Management
Transform events management with disruptive methodologies
CETT-UB, cuatro estrellas en el QS Stars
El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.
Why study the specialization in Events Management?
With our specialization in Event Management you will learn the most relevant aspects of organization and strategic event management, with a customer centered approach.
What do our master students think?
Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree. Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree.
Jennifer Diaz
Master's Degree in Business Tourism Management
Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.
Julia Llebaria Mas
Master's Degree in Business Tourism Management
What objectives will you achieve with the Events Management?
The general objective of the Events Management specialization of the Master's Degree in Tourism Business Management of the CETT-UB is to provide you with the necessary tools to apply the following areas in all types of formats and events:
- Strategic management
- Economic and financial management
- Marketing and communication
- The execution and design of unique experiences
The specific objectives are:
- To possess a global and comprehensive vision from different management perspectives on creating, planning, and managing events, both internally and externally.
- Acquire the necessary tools to implement the generation of value in events and achieve their attendees' satisfaction and loyalty.
- Exploit the potential of the latest trends in events and their relationship with the tourism industry, among others, through the organization and management of major sporting and musical events. This scenario attracts millions of tourists annually.
- Apply the most innovative techniques in the planning, development, and management of events. All this to face new realities, especially in new formats such as virtual events or hybrid events, currently in full growth.
- To implement the appropriate mechanisms to incorporate competitiveness and sustainability criteria in tourism organizations and companies, consider the social and economic perspectives.
The principal competencies you will develop throughout the degree are:
- Apply the political, legal, and institutional framework that regulates companies and tourism activities and projects.
- Plan, coordinate, and control the organizational and service processes in all areas of an event.
- Manage the quality of tourism products and services, using the different tools, systems, and quality and environmental standards available.
- Design and implement commercial and communication strategies that respond to the new business opportunities emerging in the sector.
- Optimize the management of economic and financial resources of the tourism projects undertaken.
- Establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
- Identify, pose or solve a problem in a relevant and creative manner.
- Be business-oriented.
- Undertake innovative projects.
- Exercise leadership.
- Work in teams and multicultural environments.
- Develop the ability to adapt to change.
- Have an ethical commitment.
Course overview
The CETT-UB Master's Degree in Tourism Business Management is divided into two blocks. The first comprises a set of common subjects that lay the foundations of business leadership in the tourism sector. The second block allows specialization in business management through three areas, in this case, Events Management, which focuses on the planning, development and management of various types of events. Among them, those associated with the MICE sector (Meetings, Incentives, Conferences, Exhibitions) and sporting and musical events. Through Experience Management or Operations Management, all this integrates innovative methodologies such as design thinking or meeting design.
Duration
The syllabus of the Events Management specialty of the Master's Degree in Tourism Business Management has a duration of one academic year equivalent to one calendar year.
Delivery of the Master's Capstone Project: The Master's Capstone Project delivery can be done in two exclusive calls (June or September)
Executives, managers, businessmen entrepreneurs and university graduates
The Events Management specialization of the CETT-UB's Master's Degree in Tourism Business Management aims to improve your knowledge of creating, planning, and managing events for companies and institutions.
The master’s focuses on four profiles:
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Executives, managers, and professionals who hold business management positions: Professionals in the sector who need to update their knowledge and professional skills
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Entrepreneurs and business owners in the tourism sector: Chief Executive Officers (CEO) who need to update and improve their techniques and tools for the design of strategies that allow for proper management, positioning, and increased competitiveness
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Entrepreneurs: People interested in developing business projects in the tourism sector. Knowing the keys to business success, its risks and deepen the management of the administration and management of companies.
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University graduates: People with a university degree and a minimum of two years of professional experience who wish to focus their careers and expand their professional contacts in the tourism business field.
Professional areas
This specialization, with a practical and professional approach, will allow you to develop your career in the following work areas:
- Companies specialized in event management (EMC).
- Communication companies.
- Event organization departments in large corporations
- Public administration.
- Fairs, congresses, and conventions.
- Festivals of different types.
- Congresses, conferences, and seminars.
- Ceremonies and commemorations.
- Cultural institutions.
- Sports institutions.
- Musical institutions.
Job opportunities
The main job opportunities in the field of events are:
- Managers of event management and production companies
- Professionals and entrepreneurs in the organization and management of events
- Consultants in event design, marketing, production, and communication strategies
- Specialists in the management and production of sporting, cultural, musical, or corporate events
Our Students Think
Meet the teaching staff of the Event Management Specialization (English version)
Direction
AINHOA CARBALLIDO RISCO
Lecturer, Researcher & Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization
CETT Barcelona School of Tourism, Hospitality and Gastronomy
in
Tourism & Territory Tecnologies
Universidad de Málaga (REDINTUR)
Investigation group:
Research groups in Tourism, Culture and Territory
Area of expertise:
Marketing turístico, Smart tourism, TICS en el territorio
Block/Department:
Direcció estratègica; Economia i finances; Empresas y servicios turísticos; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnologies emergents i eines digitals
Coordination
ASUN PANIAGUA HERRERO
Lecturer and Master's Degree in Business Tourism Management Coordinator, Events Management Specialization
CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD
in
Communication Sciences: Corporate, Strategic, and Branding
Universidad Pontificia de Salamanca
Area of expertise:
Comunicación digital, Turismo rural, Marketing digital
Block/Department:
Direcció estratègica; Marketing y comercialización
Faculty
NUR ABELLAN CALVET
Lecturer & Researcher
CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD Student
in
Educació, Societat i Qualitat de Vida
Universitat de Lleida
Investigation group:
Research groups in Tourism, Culture and Territory
Area of expertise:
Comunidad LGTB, Patrimonio, Género
Block/Department:
Aprendizaje práctico aplicado; Direcció estratègica; Derecho y políticas turísticas; Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio
MAITE AUDET PALAU
Official Guide - Event Organization
Autònoma
Master
in
Tecnología Educativa y Competencias Digitales
Universidad Internacional de La Rioja
Block/Department:
Empresas y servicios turísticos; Hotelería; Organización empresas y gestión de las personas
CAROLINA PAOLA CALUORI FUNES
Project Manager
Visyon - Mediapro
PhD
in
Bellas Artes, especialidad Escultura
Universidad de Vigo
Block/Department:
Organización empresas y gestión de las personas
ERNEST CAÑADA MULLOR
Coordinator
ALBA SUD, centre d'investigació i comunicació
PhD
in
History
Universitat Illes Balears
Block/Department:
Empresas y servicios turísticos; Turismo y territorio
JORDI CASTELLÓ GRASA
Associate Consultant
Pax Advising
Bachelor
in
BA Ciencies Socials
New York University
Block/Department:
Direcció estratègica; Empresas y servicios turísticos
ELENA COLORADO GUERRERO
TÉCNICA DE COORDINACIÓN DEL MÁSTER OFICIAL DE DIRECCIÓN DE EMPRESAS TURÍSTICAS (MUDET)
CETT: ESCUELA DE TURISMO, HOTELERÍA Y GASTRONOMÍA
Bachelor
in
COMUNICACIÓ
FACULTAD DE COMUNICACIÓN (SEVILLA)
Area of expertise:
Redes sociales, Comercialización, Marketing, Comunicación turística, Estrategia empresarial
Block/Department:
Direcció estratègica; Economia i finances; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización
XAVIER CRESPO CLARA
Master
in
EMBA sport management
La Salle - universitat ramon llull
Block/Department:
Empresas y servicios turísticos; Organización empresas y gestión de las personas
NIALL DOORLEY
Director / fundador
Fullbelly SL
Bachelor
in
Gestion de eventos y marketing / Postgrado Brand Community Mgt
University of North London / La Salle University Barcelona
Block/Department:
Empresas y servicios turísticos
ALBA ESPEJO RAYA
Consultant and Trainer
Quadrant Alfa
Master
in
Cultural Management , Cultural Tourism
Universitat Oberta de Catalunya
Block/Department:
Marketing y comercialización; Tecnologies emergents i eines digitals
ROSA GARCÍA SEGURA
Directora
Fundació per a la Prevenció de residus i el consum responsable
PhD
in
Sustainability Education
Universitat Autònoma de Barcelona
Block/Department:
Empresas y servicios turísticos
ESPERANZA IGLESIAS MARTÍNEZ
Co-Founder and sustainability and tourism consultant
GenÉthico
Postgrado
in
SEO, SEM, Analítica Web, Marketing Digital y Comunicación Corporativa
INESDI
Block/Department:
Empresas y servicios turísticos
RAMÓN IGLESIAS TOVAR
Founding partner
EmicThinking
Bachelor
in
Humanities
Universitat Pompeu Fabra
Block/Department:
Marketing y comercialización
BEHNOUSH KANGARLOU
PhD
in
When leaders prioritize their profit against the organizational goals
University of Barcelona
Block/Department:
Marketing y comercialización
Mª DEL PILAR LEAL LONDOÑO
Lecturer, Researcher & Director of Masters and Postgraduates
CETT Barcelona School of Tourism & Hospitality
PhD
in
International in Geography, Territorial Planning and Environmental Management
Universitat de Barcelona
Investigation group:
Research groups in Tourism, Culture and Territory
Area of expertise:
Enoturismo, Planificación turística, Turismo gastronómico
Block/Department:
Aprendizaje práctico aplicado; Direcció estratègica; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio
PILAR MALAGARRIGA VALLET
Corporate Social Responsibility and Sustainable Tourism Consultant
Segundo Mundo RSCC
Master
in
Corporate Social Responsibility and Sustainability
UNED-UJI
Block/Department:
Direcció estratègica; Empresas y servicios turísticos
ANTONI MATAS TARRUELLA
Director
Europaper - Enric Cirici, SLU
Bachelor
in
Business Management
Universitat Ramón Llull
Block/Department:
Direcció estratègica; Economia i finances
MIREIA MESTRES CAÑADELL
Responsable esdeveniments
ARTTE
Master
in
Direcció Empreses Turístiques menció Direcció Esdeveniments
CETT
Block/Department:
Empresas y servicios turísticos; Hotelería
JESÚS MOLINA RODRÍGUEZ
Consultant in human resources
PhD
in
Tourism
Universitat de Girona
Block/Department:
Direcció estratègica; Organización empresas y gestión de las personas
ELENA RIDOLFI
Coordinator of the Master's Degree in Tourism Business Management, specializing in Responsible and Sustainable Tourism.
CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD
in
Geography: Urbanism and Public Politics
Universitat Autònoma de Barcelona-Universidad IUAV (Italia)
Investigation group:
Research groups in Tourism, Culture and Territory
Area of expertise:
Turismo y territorio, Turismo sostenible, Gobernanza territorial y urbana, Planificación territorial
Block/Department:
Direcció estratègica; Economia i finances; Empresas y servicios turísticos; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Turismo y territorio
MIGUEL ANGEL SÁNCHEZ ARAUJO
Master
in
Project Management
La Salle Campus Barcelona - URL
Block/Department:
Direcció estratègica; Gestió de projectes i emprenedoria
LINDA SILVA POTES
Treballadora Autònoma
Autònoma
Master
in
Periodisme
Ramon Llull
Block/Department:
Marketing y comercialización
ESTHER VELASCO FERREIRO
Profesora, Investigadora y Directora Académica del Grado Propio de Márqueting, Eventos y Entretenimiento
CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD
in
Marketing
UCAM Universidad Católica San Antonio de Murcia
Investigation group:
Research groups in Tourism, Culture and Territory
Area of expertise:
Marketing turístico, Patrimonio, Turismo cinematográfico, Organitzación de eventos
Block/Department:
Marketing y comercialización; Turismo y cultura
CETT at your service
As a CETT student, you will enjoy all the advantages that the center has to offer:
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Access to the Resource Center for learning and research:
- The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
- Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
- Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
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As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card
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Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.
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CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.
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Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.
- Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!
Learning spaces
At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.
Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.
In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.
Facilities
CETT International Support
Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.
Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.
Procedures related to your academic stay
The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.
Languages
If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.
Accomodation
CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.
Support to boost your professional career
At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.
We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.
The service we put at your disposal is based on three fundamental pillars:
- Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
- Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
- Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.
In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:
Definition of your professional milestones
- In-depth analysis of your entry profile.
- Establishment of realistic objectives and monitoring of your roadmap.
- Guidance in the design and development of your personalized Career Plan.
Design and elaboration of the main tools for the relationship with the labor market
- Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
- Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
- Access to the primary research channels and access to internship and job opportunities:
- Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
- Application follow-up. We help you to know where your application is in the selection process.
Personalized coaching
- Guidance on the search for employment opportunities
- Simulation of job interviews and feedback on the aspects to improve
- Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
- Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference
Networking and Dynamization of activities
- Corporate presentations during your training period
- Master Classes oriented to know strategic sectors
- Dynamics and corporate challenges incorporated into your training sessions
- Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.
Job Center with exclusive access to
- Over 900 internship opportunities managed annually.
- More than 1,500 job opportunities annually.
- Follow-up of applications submitted
- Adaptation of customized curricula vitae and cover letters.
In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.
For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
Being close to old students
CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.
As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.
The main objectives of CETT-Alumni are:
- To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
- To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- To establish agreements with other organizations, favoring synergies that generate value for alumni.
Agora BCN International University Residence
CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!
Hotel Alimara
As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.
We want to shape the best professionald
That is why the recommended access profile for prospective students of the Master's Degree in Tourism Business Management is:
- Have basic knowledge in tourism business management.
- Have empathy and willingness to work in a team.
- To have a high ethical sense.
- To have analytical and organizational skills.
- Have critical and reflective capacity.
- Have an adequate level of languages, essential for training and your professional career.
- Be able to study the dynamics of the sector internationally.
Check the price of the specialization in Events Management (in English)
| Students | Reservation Fee | Enrollment Fee | UB Fee* | Price | Total Price** |
|---|---|---|---|---|---|
Non-EU citizens | 1.100 € | 900 € | 710 € | 7.500 € | 10.210 € |
| 1.100 € | 900 € | 710 € | 6.649,75 € | 9.359,75 € |
*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount.
**This price is for cash payments. Consult the prices and conditions for other payment methods with our Future Students Guidance Team.
Financial aid
Bonus
Bonus
Deductible qualification through FUNDAE
Financial aid
Financial aid
Have you any doubt?
What do I need to access the Master?
This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.
Candidates who do not come from the degrees mentioned above will have to take complementary training courses.
Complementary training
The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.
Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:
| Degree | Complementary training |
|---|---|
| Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree | No complementary training required |
| Tourism Degree | . |
| Associate's Degree in Business | . |
| Degree in Economics | . |
| Degree in Business Administration and Management | . |
| Degree in Market Research and Techniques | . |
| *** | *** |
| Degree in Public Relations, Communications, and similar programs | The established complementary training is required: Global Tourism 9 ECTS. |
| Degree in Humanities | . |
| Degree in Geography | . |
| Any other bachelor's degree | . |
Courses established as complementary training for the master's:
- Strategic and Operational Marketing 6 ECTS
- Economic and Financial Management of Tourism Companies 6 ECTS
Total complementary training: 12 ECTS
Know all our scholarships
CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students.
Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.
Our Guidance Team will answer you
