A SPECIALIZATION FOR YOUR FUTURE
- You will acquire a solid knowledge base to make critical decisions in the management and organization of events.
- You will learn about new formats such as virtual events or hybrid events. You will also learn the most innovative techniques for their planning, management, and development.
- You will learn about innovative tools such as experiential marketing and its application in the design of musical events, the management of sporting events, or the management and planning of congresses, conventions, and fairs.
- You will use innovative methodologies such as meeting design or co-creation, typical of design thinking.
- You will use the opportunities offered by new information technologies in the promotion and management of events. You will detect opportunities in the environment to respond quickly and agilely to the dynamics of the Meetings, Incentives, Congresses and Exhibitions (MICE) sector, and music and sporting events, among others.