Specialize in tourism marketing!

The Digital Tourism Marketing Specialty of the Master's Degree in Tourism Business Management will equip you with the fundamental competencies for developing marketing processes in the digital sphere from a triple perspective: analytical, strategic, and operational.

At CETT-UB, we know that the current context, already very dynamic, has been altered by changes in the technological sector and the post-COVID-19 era. In recent years, tourism organizations have evolved and grown exponentially. Simultaneously, changes in the technology industry have burst into all areas, generating new contact forms between users, services, and products.

As a result, the job market demands results-oriented professionals who bring together skills from the tourism and technology fields to lead departments related to digital marketing of organizations and companies in the sector.

Do you want to join a new generation of marketing and tourism?

Thanks to the subjects of our master's degree you will become a professional able to:

Choose the essential tools and strategies in the digital sphere to generate memorable tourism experiences.
Assume leadership roles in the decision-making processes of companies.
Increase the market share and their sales of companies and organizations.
Improve user experience through different tools such as UX, UI, and web design.
Build customer loyalty.
Perform specific profiles such as organic search engine optimization specialist, paid media manager, or data analyst, among others.

CETT-UB, cuatro estrellas en el QS Stars

El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.

Más información

One master's degree and two specialties

Digital Tourism Marketing is a specialty of the Master's Degree in Tourism Business Management, which has two specialization itineraries. These will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties, you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

Know more about the Specialization in Events Management

Why study the specialization in Digital Tourism Marketing?

With our specialization in Digital Tourism Marketing you will assume leadership roles in all types of tourism companies' decision-making processes: from public organizations, travel agencies to digital marketing agencies.

YOU WILL LEARN TOURISM AND MARKETING AS A WHOLE

You will understand the importance of digital marketing in tourism. You will learn the key elements for decision-making in the face of dynamic and uncertain contexts.
You will have a transversal vision of digital marketing applied to tourism. You will study the importance of return on investment (ROI). You will see the more technical and creative aspects of digital marketing with Web Design or Web Development and understand the importance of working the user experience (UX and UI) and incorporating it into the different digital areas).
You will learn the strategic elements of tourism marketing and social networks with Social Media Management or Strategies for the Attraction and Loyalty of Demand.
You will develop the implications of web analytics with the subject of Web Analytics. You will also learn about strategic elements that contribute to differentiation in a competitive tourism market.
You will learn to make critical decisions in digital marketing in the tourism sector: you will acquire a solid base of updated knowledge that addresses strategic, analytical, operational marketing, Social Media management, and web development.
You will train to make strategic decisions incorporating sustainable criteria and maximizing digitization opportunities.
You will choose a sector with a future: training in digital tourism marketing will ensure you a booming professional career. Most students find work or get promoted when they finish their studies.

YOU WILL LEARN FROM PROFESSIONALS

You will train with top professionals: In our program, collaborate with Jordi Cirach, digital brand strategist and social media manager; Paula de Bueren, digital marketing specialist at Turijobs.
You will have a global vision of digital marketing for tourism: through class content, visits organizations, CETT-UB training activities, teachers, and collaborators who visit the classroom. Thanks to CETT-UB's qualities as a unique center, you will have a comprehensive tourism marketing view.
You will actively participate in transversal activities of the sector such as the Smart Tourism Congress Barcelona, the CETT-UB Tourism Observatory, or CETT Talent, among many.
An outstanding teaching staff: a unique faculty with a recognized and solid background, both professionally and academically, in the different areas related to digital marketing in the tourism sector. Also, professors who are active in the professional world participate and contribute their experience through case studies and the analysis of new business models.
You will apply your knowledge in real cases, through challenge resolution methodologies, case exposition, or your participation in projects with partner entities such as the Diputació de Barcelona, among others.
You will create and strengthen your professional network: contact with experts in the tourism sector and with your classmates will allow you to create your own national and international network, helping you promote your professional career. Besides, the unique CETT Alumni network will allow you to connect with more than 19,000 industry professionals from around the world.
You will experience reality: the Master's Degree in Tourism Business Management has an internship program that will allow you to learn about different business models and apply the knowledge acquired in leading companies in the sector.
The CETT-UB has more than 900 collaboration agreements for your curricular and extracurricular internships in companies such as Creactivitat or Vivential Value, among others.

A UNIQUE STUDY PROGRAM

You will obtain a unique official qualification: it is the only Master's Degree in Tourism Business Management in Spain awarded by the University of Barcelona and CETT-UB with a specialization in Digital Tourism Marketing and the possibility of a triple specialization. Ask our guidance team!
You will be able to access doctorate studies: as an official master's degree, it will allow you access to doctoral studies and guarantee you academic recognition outside Spain.
Customize your study program: choose the language (English and Spanish).

What do our master students think?

Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree. Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree.

Jennifer Diaz

Master's Degree in Business Tourism Management

Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.

Julia Llebaria Mas

Master's Degree in Business Tourism Management

What objectives will you achieve with specialization in Digital Tourism Marketing?

The Digital Tourism Marketing specialty's general objective is to train you to make strategic decisions with sustainable criteria and make the most digitalization opportunities.

The specific objectives are:

Integrate comprehensive strategies such as inbound marketing, social media interaction strategies, content marketing, organic and paid positioning strategies, or branding.
To gain in-depth knowledge of working with specific areas of the company's digital environment, such as design, development, and web analytics.
Exploit the potential of the digital environment for marketing in the tourism field through information and communication technologies.
Take advantage of new technological tools derived from artificial intelligence and machine learning, such as chatbots or semantic analysis, to improve the user experience.
Offer tourism services based on a company culture centered on the organization's people to guarantee excellence and quality.
Incorporate competitiveness and sustainability mechanisms in the different areas of the tourism business, taking into account the social, economic, and environmental perspectives to contribute to the 17 Sustainable Development Goals.

What competences will yo acquire with this specialization?

Incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism companies' competitiveness.

Define the necessary strategies for achieving the objectives derived from the company's analysis, the environment, and the market.

Design and implement commercial strategies that respond to new business opportunities emerging in the sector.

Optimize the management of economic-financial and human resources of the tourism projects undertaken.

Establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.

Develop the digital skills necessary for information management in the field of business management.

Identify, pose or solve a problem in a relevant and creative way.

Be business-oriented.

Undertake innovative projects.

Exercise leadership.

Work in teams and multicultural environments.

Develop the ability to adapt to change.

Have an ethical commitment.

Other_

Photography from: Digital Tourism Marketing | Digital Tourism Marketing — Fòrum Gatronómic

Course Overview

Our specialization in digital marketing for tourism companies focuses on the most relevant aspects of digital marketing. Thanks to subjects such as Web Design and Web Development, you will work on the most creative part of digital marketing. Subjects such as Social Media Management and Strategies for Demand Acquisition and Loyalty will enable you to structure and prepare the company's digital channel to implement strategies, tactics, actions, and campaigns.

Besides, thanks to other subjects such as Web Analytics, you will delve into aspects related to the management of flows or web traffic, Return on Investment (ROI), or user experience management (UX and UI).

Others such as Web Analytics will help you delve deeper into the analytical part. You will also deal with strategic elements that contribute to differentiation in a competitive tourism market, such as Return On Investment (ROI) or user experience management (UX and UI).

itinerario del master con sus especialidades

Duration

The curriculum of the Digital Tourism Marketing specialty of the Master's Degree in Tourism Business Management has a duration of one academic year equivalent to one calendar year.

Delivery of the Master's Capstone Project: The Master's Capstone Project delivery can be done in two exclusive calls (June or September).

Businessmen, entrepreneurs, intra-entrepreneurs, professionals and uniersity graduates

This Master's is aimed at entrepreneurs, intra-entrepreneurs, professionals, and university graduates interested in tourism's enormous potential, who wish to develop their executive skills linked to developing and launching innovative projects. Specifically, these profiles are:

Intra-entrepreneurs, corporate and professional profiles: Professionals who want to acquire the necessary skills to implement innovation processes and participate in the innovation management teams of tourism companies within the global economic framework.
Entrepreneurs: Entrepreneurs who wish to create and launch new products in the tourism market, both locally and internationally.
University graduates: Graduates interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.

See the applicant profile

Masters 2020

Professional areas

After finishing your studies, you will be able to work in the following areas:

Startups in the tourism sector or that will provide services to the tourism sector.

Technology-based companies that provide services to companies in the tourism industry.

Tourist products and services design companies.

Intermediation companies (travel agencies, wholesalers, retailers, reservation centers...)

Tourist accommodations (hotels, rural hotels, spas, Paradores...)

Recreational and cultural companies (theme parks, shows, museums...)

Catering companies (restaurant chains, ...)

Transportation companies (airlines, maritime passenger transportation...)

Cuales son los ámbitos laborales del master de restauración y hoteleria

Career prospects

Tourism project manager in corporate, global, and/or digital innovation environments.
Project Manager of digital transformation in tourism organizations and companies.
Designer of digital tourism products and services.
Digital marketing project manager in tourism.
Innovation manager
Technology transfer management positions
Tourism consumer experience designer
Collaboration positions in multidisciplinary teams for the development of websites and digital platforms for tourism applications.
Tourism entrepreneur
Consultant in the internationalization of tourism organizations.

What our alumni says

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)

How is the methodology of the Digital Tourism Marketing specialization?

Our learning model is designed to facilitate your analysis and understanding of all aspects of business management through your active participation in classes, challenges and projects.

It is based on five pillars:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

CASE STUDIES
You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.

How is our study program

Assesment

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Detail of the program of the specialization in Digital Tourism Marketing

Total master credits: 60 ECTS (European Credit Transfer System)

Code	Subjects	Type	Credits
0590003	Strategic Management	Required	6
0590026	Marketing Management in Tourism Companies	Required	6
0590002	Economic and Financial Management	Required	3
0590027	Management skills	Required	3
0590005	Customer Loyalty and Loyalty Strategies	Specialization Required	6
0590032	Social Media Management	Specialization Required	3
0590014	Market Research Methodology	Specialization Required	6
0590029	Web page design	Specialization Required	3
0590030	Web page development	Specialization Required	6
0590006	ROI-oriented web analytics in e-Commerce	Specialization Required	3
0590015	Masters dissertation	MFP	15

Master's Capstone Project

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

Applied research projects linked to the CETT-UB Research Groups.
Professional application projects proposed by companies and collaborating organizations.
Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

Hotel Alimara
Àgora Residence
Aula Restaurant
Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

CAREER SERVICES

Get an official title

At the end of this Master, you will obtain the following degree depending on the chosen specialty:

Official Degree University of Barcelona: University Master's Degree in Tourism Business Management. Specialization in Digital Tourism Marketing. Code 4311520 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

Double or triple specialization: if you wish, the Official Master's Degree in Tourism Business Management offers you the possibility of taking the three specialties of the program, thus expanding your skills to adapt to the labor market. You can only do one specialization per year, always respecting the teaching periods.

More infomration about the quality processes

Meet the teaching staff of the Digital Tourism Marketing

Direction

AINHOACARBALLIDO RISCO

ainhoa.carballido@cett.cat

AINHOA CARBALLIDO RISCO

Lecturer, Researcher & Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy

in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)

Investigation group: Research groups in Tourism, Culture and Territory

Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio

Block/Department: Direcció estratègica; Economia i finances; Empresas y servicios turísticos; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnologies emergents i eines digitals

ainhoa.carballido@cett.cat

Faculty

NURABELLAN CALVET

NUR ABELLAN CALVET

Lecturer & Researcher CETT Barcelona School of Tourism, Hospitality and Gastronomy

PhD Student in Educació, Societat i Qualitat de Vida Universitat de Lleida

Investigation group: Research groups in Tourism, Culture and Territory

Area of expertise: Comunidad LGTB, Patrimonio, Género

Block/Department: Aprendizaje práctico aplicado; Direcció estratègica; Derecho y políticas turísticas; Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

ANNAACHON HORCAJO

ANNA ACHON HORCAJO

Formadora, Coach i Consultora de People Development DeseaFíate - Freelance

Master in Comunicació corporativa Universitat Oberta de Catalunya

Block/Department: Organización empresas y gestión de las personas

JOAN RAMONBLAYA PIERA

JOAN RAMON BLAYA PIERA

Director of Digitalization and Innovation Programs CETT Barcelona School of Tourism, Hospitality and Gastronomy

Master in Business Administration Universitat Ramon Llull

Area of expertise: Estrategia empresarial, Gestión de Proyectos, Transformación digital

Block/Department: Gestió de projectes i emprenedoria; Innovació; Investigación en turismo, hotelería y gastronomía; Tecnologies emergents i eines digitals

PAULA DEBUEREN ESPEJO

PAULA DE BUEREN ESPEJO

Digital Marketing Specialist TURIJOBS

Bachelor in Tourism Universidad Autónoma de Madríd

Area of expertise: Marketing digital

Block/Department: Marketing y comercialización

ERNESTCAÑADA MULLOR

ERNEST CAÑADA MULLOR

Coordinator ALBA SUD, centre d'investigació i comunicació

PhD in History Universitat Illes Balears

Block/Department: Empresas y servicios turísticos; Turismo y territorio

MIGUELCARRETERO RODRÍGUEZ

MIGUEL CARRETERO RODRÍGUEZ

FI Boost & FI Nvest leader FI Group

Master in Science in Telecommunication Engineering & Management (MASTEAM) Universitat Politècnica de Catalunya (UPC)

Block/Department: Direcció estratègica

JORDICIRACH SUÁREZ

JORDI CIRACH SUÁREZ

Master in Tècnic Superior en Community Manager i Social Media Instituto Internacional de Marketing (IIMN)

Block/Department: Marketing y comercialización

ELENACOLORADO GUERRERO

ELENA COLORADO GUERRERO

TÉCNICA DE COORDINACIÓN DEL MÁSTER OFICIAL DE DIRECCIÓN DE EMPRESAS TURÍSTICAS (MUDET) CETT: ESCUELA DE TURISMO, HOTELERÍA Y GASTRONOMÍA

Bachelor in COMUNICACIÓ FACULTAD DE COMUNICACIÓN (SEVILLA)

Area of expertise: Redes sociales, Comercialización, Marketing, Comunicación turística, Estrategia empresarial

Block/Department: Direcció estratègica; Economia i finances; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización

IVÁNDE LEÓN SANABRIA

IVÁN DE LEÓN SANABRIA

Bachelor & MSc in Sistemas Universidad Metropolitana (Caracas - Venezuela)

Block/Department: Marketing y comercialización

ALBAESPEJO RAYA

ALBA ESPEJO RAYA

Consultant and Trainer Quadrant Alfa

Master in Cultural Management , Cultural Tourism Universitat Oberta de Catalunya

Block/Department: Marketing y comercialización; Tecnologies emergents i eines digitals

CARLOFERRI

CARLO FERRI

Communications Manager Laboratorios Ferrer

PhD in Physics Universitat de Barcelona

Block/Department: Marketing y comercialización

ROSAGARCÍA SEGURA

ROSA GARCÍA SEGURA

Directora Fundació per a la Prevenció de residus i el consum responsable

PhD in Sustainability Education Universitat Autònoma de Barcelona

Block/Department: Empresas y servicios turísticos

LAURAGARRIDO MAYOL

LAURA GARRIDO MAYOL

Founder Etico

Master in Gestión y Auditoria Medioambiental Universidad de Cádiz

Block/Department: Marketing y comercialización

MARIAGILABERT HERNANDO

MARIA GILABERT HERNANDO

Directora BeValue

Master in Psicología, Licenciada en Publicidad y Relaciones Públicas, Master en Recursos Humanos y ACTP en Coaching UAB y UOC

Block/Department: Organización empresas y gestión de las personas

RAMÓNIGLESIAS TOVAR

RAMÓN IGLESIAS TOVAR

Founding partner EmicThinking

Bachelor in Humanities Universitat Pompeu Fabra

Block/Department: Marketing y comercialización

DAVIDJORDAN FIGUERAS

DAVID JORDAN FIGUERAS

Chief Revenue Officer elrow

Master in Master in Business Administration ESIC

Block/Department: Marketing y comercialización

Mª DEL PILARLEAL LONDOÑO

Mª DEL PILAR LEAL LONDOÑO

Lecturer, Researcher & Director of Masters and Postgraduates CETT Barcelona School of Tourism & Hospitality

PhD in International in Geography, Territorial Planning and Environmental Management Universitat de Barcelona

Investigation group: Research groups in Tourism, Culture and Territory

Area of expertise: Enoturismo, Planificación turística, Turismo gastronómico

Block/Department: Aprendizaje práctico aplicado; Direcció estratègica; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

PILARMALAGARRIGA VALLET

PILAR MALAGARRIGA VALLET

Corporate Social Responsibility and Sustainable Tourism Consultant Segundo Mundo RSCC

Master in Corporate Social Responsibility and Sustainability UNED-UJI

Block/Department: Direcció estratègica; Empresas y servicios turísticos

JESÚSMOLINA RODRÍGUEZ

JESÚS MOLINA RODRÍGUEZ

Consultant in human resources

PhD in Tourism Universitat de Girona

Block/Department: Direcció estratègica; Organización empresas y gestión de las personas

ASUNPANIAGUA HERRERO

ASUN PANIAGUA HERRERO

Lecturer and Master's Degree in Business Tourism Management Coordinator, Events Management Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy

PhD in Communication Sciences: Corporate, Strategic, and Branding Universidad Pontificia de Salamanca

Area of expertise: Comunicación digital, Turismo rural, Marketing digital

Block/Department: Direcció estratègica; Marketing y comercialización

MARIAPASSALACQUA

MARIA PASSALACQUA

Directora Club EMAS

Postgrado in Political Sciences and International Policy Universitá de Padova-Italia

Block/Department: Empresas y servicios turísticos

EMMAPLA RUSCA

EMMA PLA RUSCA

Director of the Master's Degree in Tourism Innovation Management. Coordinator of Management of Culinary & Gastronomic Heritage Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy

PhD in Sociedad de la Información y del Conocimiento Universitat Oberta de Catalunya-UOC

Investigation group: Research groups in Tourism, Culture and Territory

Area of expertise: Enoturismo, Turismo gastronómico, Turismo cultural

Block/Department: Direcció estratègica; Gastronomía; Innovació; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnología de los alimentos y salud; Turismo y cultura; Turismo y territorio

ELENARIDOLFI

ELENA RIDOLFI

Coordinator of the Master's Degree in Tourism Business Management, specializing in Responsible and Sustainable Tourism. CETT Barcelona School of Tourism, Hospitality and Gastronomy

PhD in Geography: Urbanism and Public Politics Universitat Autònoma de Barcelona-Universidad IUAV (Italia)

Investigation group: Research groups in Tourism, Culture and Territory

Area of expertise: Turismo y territorio, Turismo sostenible, Gobernanza territorial y urbana, Planificación territorial

PABLORODRIGO MAS

PABLO RODRIGO MAS

Head of CX, CRM y LiveOps Reby

Bachelor in Bachelor in Business Administration (BBA) ESADE Business School

Block/Department: Marketing y comercialización

ALEJANDROSEVY ELIAS

ALEJANDRO SEVY ELIAS

Consulting Partner Sevyservice Associates, S.L.

PhD in Business Studies Universitat de Barcelona

Block/Department: Direcció estratègica; Economia i finances

LINDASILVA POTES

LINDA SILVA POTES

Treballadora Autònoma Autònoma

Master in Periodisme Ramon Llull

Block/Department: Marketing y comercialización

EDUARDVANDELLOS SOLDRA

EDUARD VANDELLOS SOLDRA

CEO and Art Director CREACTIVITAT

Bachelor in Arts Universitat de Barcelona

Block/Department: Marketing y comercialización

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

Access to the Resource Center for learning and research:
- The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
- Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
- Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card
Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.
CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.
Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

International Relations Office

CETT International Support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures related to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

Languages

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

Accomodation

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones

In-depth analysis of your entry profile.
Establishment of realistic objectives and monitoring of your roadmap.
Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market

Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
Access to the primary research channels and access to internship and job opportunities:
Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

Guidance on the search for employment opportunities
Simulation of job interviews and feedback on the aspects to improve
Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities

Corporate presentations during your training period
Master Classes oriented to know strategic sectors
Dynamics and corporate challenges incorporated into your training sessions
Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to

Over 900 internship opportunities managed annually.
More than 1,500 job opportunities annually.
Follow-up of applications submitted
Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Career Services

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
To establish agreements with other organizations, favoring synergies that generate value for alumni.

+ INFO CETT ALUMNI

Agora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!

agora

Agora BCN Residence

Don't hesitate to contact us

Hotel Alimara

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

Alimara Hotel

Don't hesitate to contact us

We want to shape the best professionals

That is why the recommended access profile for prospective students of the Master's Degree in Tourism Business Management is:

Have basic knowledge in tourism business management.
Have empathy and willingness to work in a team.
To have a high ethical sense.
To have analytical and organizational skills.
Have critical and reflective capacity.
Have an adequate level of languages, essential for training and your professional career.
Be able to study the dynamics of the sector internationally.

Check the price of the specialization in Digital Tourism Marketing

Students	Reservation Fee	Enrollment Fee	UB Fee*	Price	Total Price**
Non-EU citizens	1.100 €	900 €	710 €	7.500 €	10.210 €
EU citizens	1.100 €	900 €	710 €	6.649,75€	9.359,75 €

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount.

**This price is for cash payments. Consult the prices and conditions for other payment methods with our Future Students Guidance Team.

Financial aid

Bonus

Deductible qualification through FUNDAE

Financial aid

Have you any doubt?

What do I need to access the Master?

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Complementary training

The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree	Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree	No complementary training required
Tourism Degree	.
Associate's Degree in Business	.
Degree in Economics	.
Degree in Business Administration and Management	.
Degree in Market Research and Techniques	.
***	***
Degree in Public Relations, Communications, and similar programs	The established complementary training is required: Global Tourism 9 ECTS.
Degree in Humanities	.
Degree in Geography	.
Any other bachelor's degree	.

Courses established as complementary training for the master's:

Strategic and Operational Marketing 6 ECTS
Economic and Financial Management of Tourism Companies 6 ECTS

Total complementary training: 12 ECTS

Master's degree admission and selection process

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

Scholarships and awards

Financing

https://www.cett.es/en/permalinks/29057

Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator

alexandra.miquel@cett.cat

+34 666 41 35 21

Schedule here your one-to-one session on-site or online