The increasing appearance of customized products and services forces companies to question how well they adapt to the needs of the different market segments. In a changing and more competitive environment, the study of consumers and in particular of their needs is a key factor for the conceptualization of successful products. The trend is present in the hospitality industry as well, and as a consequence, hotel companies need to continuously rethink their strategies, aiming toward a growing profitability.
Our highly specialized semester program will enable students to discover different aspects of day-to-day hospotality management and expand their knowledge of the Hospitality Industry and its current strategies.
