You will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in tourism companies and destinations, and design products and services to compete in the international market.
At CETT-UB, we want to provide a solution to the absence of specific tourism training in the Spanish university system to solve the main challenges facing the sector and its main subsectors: the hotel sector and the gastronomic sector. Challenges and demands that result from digitalization and globalization, mainly and from the need to innovate by incorporating sustainable criteria and respect for the environment.
Tourism will grow at an average of 3.3% per year until 2030. The sector needs qualified professionals to respond to tourism companies' innovation needs and design and offer tourism products and services aimed at digital and global consumers.
Do you want to help your company improve its tourism products and experiences with innovative solutions? Do you have an entrepreneurial spirit and want to participate in the responsible and sustainable development of tourism?
Our Official Master's Degree in Tourism Project Management will help you drive your project towards success.
- You will be able to create and launch new tourism products to the market.
- You will learn the main tools and knowledge to develop and adapt products, both from an intrapreneurial and entrepreneurial perspective.
- You will acquire the necessary competencies to define customer relationship systems through the development of innovative experiences.
- You will develop the necessary professional skills in the integral digitalization of tourism companies.
- You will be able to internationalize tourism businesses and projects and improve your employability internationally.
- You will contribute to the definition of internationalization policies and objectives of companies in the tourism sector, linked to the development and launch of entrepreneurial tourism projects in a global market.
- Additionally, you will be able to take more than one route and obtain a double or triple specialization. Our Guidance Team will explain all the details.
- Find more reasons to study this Master's Degree.
El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.
The master's degree has two specializations routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.
This program has the strategic collaboration of EURECAT, Technological Center of Catalonia, provider of innovative and differential technology to boost the technological competitiveness of companies.
With the Official Master's Degree in Tourism Project Management, you will acquire the skills and knowledge to develop and launch competitive tourism projects of value that respond to new types of tourists' needs.
Ilaria Coribello
The main objective of the Master's is to provide you with the knowledge and tools necessary for the development and launch of tourism projects. Such tools will help you work in competitive environments characterized by innovation, technological evolution, digital transformation, and the dynamics inherent to globalization and sustainability.
The main objectives of the Master's can be divided into five main groups:
The general competencies you will develop are:
- Develop a strategic vision of the tourism company that allows generating and identifying market opportunities linked to innovation in product, process, or business model nationally and internationally.
- Prepare the business plan of a tourism project.
- Know and analyze the structure of a company's economic-financial statements, assess its viability, and make future forecasts for its development.
- Design and implement strategic and operative marketing and communication plans for the market launch of new tourism projects.
- Organize and plan the development and launch of tourism projects.
- Specify and anticipate activities oriented to specific results and establish mechanisms to evaluate their achievement.
- Define and develop an effective process for the creation of new tourism products.
- Imagine different original and creative possibilities when faced with a situation or problem.
- Learn how to obtain external and internal financing sources to create new companies or business projects in tourism.
- Know how to use the appropriate technological applications for market research, analytics, and metrics, in digital environments as a basis for achieving the goals of the business strategy.
- Identify new technologies that impact the tourism business and formulate the appropriate technological strategy for developing tourism projects in the digital environment.
- Learn how to implement a business innovation system and use the appropriate methodologies in different organizations.
- Analyze and compare the central international policies and regulations that apply to the launch of tourism projects and expansion of tourism businesses.
- Identify tourism companies' growth potential by proposing and evaluating the different modalities and instruments to expand the tourism business at the international level and launch new projects.
- Evaluate and predict behaviors and trends in the different types of tourism markets and consumers.
- Understand the principles of business ethics, Corporate Social Responsibility, and sustainability.
The Master's Degree consists of subjects common to the three specialties related to the tourism business and tourism project management. Then, depending on the chosen specialization, you will go deeper into the related subjects.
The three areas of specialization of the Master will provide you with the knowledge that the tourism industry must face when developing new projects. They share the critical knowledge linked to tourism projects such as marketing and economic and financial management. They also have in common the development of competencies related to innovation and entrepreneurship and corporate intrapreneurship.
This specialty focuses on developing entrepreneurial competencies and improving skills linked to crucial areas for the success of tourism projects in the market.
This specialization emphasizes providing the necessary skills to develop tourism projects with a high technological component, taking advantage of new technologies' opportunities to create new tourism experiences. The specialty focuses not only on the implementation of technology but also on the necessary aspects for cultural change.
This specialty focuses on developing entrepreneurial competencies and improving skills linked to crucial areas for the success of tourism projects in the market.
This specialization emphasizes providing the necessary skills to develop tourism projects with a high technological component, taking advantage of new technologies' opportunities to create new tourism experiences. The specialty focuses not only on the implementation of technology but also on the necessary aspects for cultural change.
DURATION
The Official Master's Degree curriculum has a duration of one academic year equivalent to one year.
This Master's is aimed at entrepreneurs, intra-entrepreneurs, professionals, and university graduates interested in tourism's enormous potential, who wish to develop their executive skills linked to developing and launching innovative projects. Specifically, these profiles are:
Intra-entrepreneurs, corporate and professional profiles.
Professionals who want to acquire the necessary skills to implement innovation processes and participate in the innovation management teams of tourism companies within the global economic framework.
Entrepreneurs
Entrepreneurs who wish to create and launch new products in the tourism market, both locally and internationally.
University graduates
Graduates interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.
After finishing your studies, you will be able to work in the following areas:
- Startups in the tourism sector or that will provide services to the tourism sector.
- Technology-based companies that provide services to companies in the tourism industry.
- Tourist products and services design companies.
- Intermediation companies (travel agencies, wholesalers, retailers, reservation centers...)
- Tourist accommodations (hotels, rural hotels, spas, Paradores...)
- Recreational and cultural companies (theme parks, shows, museums...)
- Catering companies (restaurant chains, ...)
- Transportation companies (airlines, maritime passenger transportation...)
The main professional opportunities for our students of this Master's degree are:
As a CETT student, you will enjoy all the advantages that the center has to offer:
Access to the Resource Center for learning and research:
As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card
Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.
CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.
Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.
At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.
Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.
In addition, if you are an international student, you will also have access to the International Relations Office which will help and advise you with the procedures you need.
Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.
Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.
The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.
If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.
CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.
At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.
We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.
Thanks to the collaboration of the main companies in the tourism sector you will be able to learn about and put into practice the most useful tools to access and develop in the labor market.
The service we put at your disposal is based on three fundamental pillars:
In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:
Definition of your professional milestones
Design and elaboration of the main tools for the relationship with the labor market
Personalized coaching
Networking and Dynamization of activities
Job Center with exclusive access to
In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.
For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.
As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.
The main objectives of CETT-Alumni are:
CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation. We also have our own four-star hotel, the Hotel Alimara, where you and your family members can enjoy advantages and discounts.
As part of our companies we have our own four-star hotel, the Hotel Alimara.
Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.
That is why to access the Master's Degree in Tourism Project Management, we encourage you to have the following skills:
Entrepreneurship and Corporate Innovation in Tourism
Digital Transformation of Tourism Businesses and Experiences
Deductible qualification through FUNDAE
Have you any doubt?
Check prices with housing included "PACK CETT-ÀGORA"
Students from undergraduate degrees in the field of economic and social sciences, business administration and management, marketing, commerce, accounting, tourism and other related degrees in these disciplines should not take any type of supplement.
The Master has an offer of subjects designed exclusively to adapt to the specific needs of potential students from other disciplines, as training complements.
Students coming from other undergraduate degrees in disciplinary fields different from the previous ones (health sciences, humanities...) will have to take the subject “Fundamentals of tourism activity” (6 ECTS), in order to recognize the dynamics of tourism in today's society, its development and trends, and distinguish the main operations and actors in tourism activities: destinations, intermediation, transportation and accommodation.
The procedure for admission to the degree can be consulted in the corresponding section of Information on access to studies.
CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students.
Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.
