Specialize in Digital Transformation of Tourism Businesses and Experiences

With the Specialization in Digital Transformation of Tourism Businesses and Experiences of the Master's Degree in Development and Launch of Tourism Projects, you will develop your digital intelligence and lead the technological transformation of the tourism sector.

At CETT-UB we want to meet the challenges of the digital revolution in the tourism sector, the new customer typologies derived from it, and the need for sustainable development of the tourism sector. The market needs professionals capable of correct interpretation and implementation of technological possibilities and analyzing the data that technological advances provide.

Despite the crisis caused by Covid 19, once the health crisis is overcome, tourism will grow at an average of 3.3% per year until 2030. The sector needs qualified professionals to respond to tourism companies' innovation needs and design and offer tourism products and services aimed at digital and global consumers.

Access the management of tourism companies and transform the sector

The Digital Transformation of Tourism Businesses and Experiences specialization of the Master's Degree in Development and Launch of Tourism Projects will allow you to:

Know the tools to create and adapt tourism, hospitality, and gastronomic products and services based on the opportunities that the evolution of the tourism market offers you, mainly thanks to technological advances.

Acquire the necessary skills to manage digital transformation projects and tourism experiences.

Develop the essential professional skills in the integral digitization of tourism companies.

Learn the most used project management methodologies in the business environment, such as Waterfall, Lean, Agile, Kanban, and Scrum.

Create and launch new tourism products to the market.

Learn to use the main digital tools used by companies to create and adapt tourism, hotel, and gastronomic products and services.

Acquire the necessary skills to develop innovative experiences that help to redefine and improve the relationship with the customer thanks to new technologies.

Achieve a digital mindset beyond the technological tools themselves and apply their principles to the organization and management of teams and projects.

Additionally, you will be able to take more than one route and obtain a double or triple specialization. Our Guidance Team will explain all the details.

Find more reasons to study this Master's Degree.

CETT-UB, cuatro estrellas en el QS Stars

El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.

Más información

Partner center

This program has the strategic collaboration of EURECAT, Technological Center of Catalonia, provider of innovative and differential technology to boost the technological competitiveness of companies.

Why Study the Digital Transformation of Tourism Business and Experiences specialization?

With the Digital Transformation of Tourism Businesses and Experiences specialization of the Master's Degree in Development and Launch of Tourism Projects, you will acquire the skills and knowledge to prepare the companies that the digital revolution has transformed. You will contribute to successfully face their challenges in competitiveness, security, productivity, and sustainability.

TRANSFORM YOURSELF TO LEAD FOR CHANGE

You will learn the skills related to managing digital transformation projects and tourism experiences.
You will understand the competitive advantages provided by new technologies such as Big Data or digital analytics, among others, through the study of real projects with companies,
You will be able to identify the new technologies that are impacting the tourism business.
You will be able to design an appropriate technological strategy for developing tourism projects in the digital environment.
You will improve your soft skills for the leadership of tourism projects.
You will work on projects applying the best management methodologies that will help you to lead teams and drive them to success.
You will build tourism experiences in native digital environments to promote the transformation of the sector.

PROJECT MANAGEMENT AND LEADERSHIP IN TOURISM

You will develop the necessary skills for project management.
You will master the tools as well as the framework for their development and implementation.
You will learn to work using the most commonly used project management methodologies in the company (Waterfall, Lean, Agile, Kanban, Scrum, etc.).

BECOME AN ADVOCATE FOR CHANGE IN YOUR COMPANY OR ORGANIZATION

You will develop the key competencies to lead innovation and digital transformation processes in your organization or business.
You will generate new tourism products and experiences thanks to the digital mindset, with a complete vision of marketing, communication, and tourism consumers, which will allow you to connect people and generate high-impact tourism experiences.

CHOOSE A SECTOR WITH A FUTURE

The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of the global GDP.
You will work in the new experience economy: you will generate unique, successful products and services, improve customer service processes, and generate a positive impact on consumers.

LEARN TO MAKE YOUR DREAMS COME TRUE

You will learn the methodologies and skills to make your project a reality: from productivity techniques, planning and management of critical moments to designing business models, prototyping tools, obtaining resources, digital marketing, among others.
You will be able to use CETT-UB's own companies as learning and experimentation laboratories for your ideas, projects, or prototypes, testing them to identify areas for improvement. CETT's own companies are Hotel Alimara, ÀGORA BCN International University Residence, CETT Consultors, Viatges Century, and Restaurante Summum.)

DO YOUR INTERNSHIP IN THE ENTREPRENEURIAL ECOSYSTEM

It is the only Master's Degree in entrepreneurship or intrapreneurship in tourism companies and organizations in Spain. You will get a unique official degree, issued by the University of Barcelona and CETT, with international academic and professional recognition.
You will be able to carry out curricular or extracurricular internships in a tourism company or organization thanks to the more than 900 collaboration agreements with CETT-UB companies. You will choose the type of company and department, either a consolidated company or a startup in development, depending on your interests and needs (knowledge of new business models, exploring areas for improvement, applying innovative knowledge and techniques, etc.).
You will develop your ability to adapt to new environments and different problems, expand your network of professional contacts and, ultimately, grow as a professional and increase your chances of career advancement.

LEARN FROM THE BEST

You will learn with the help of local and international entrepreneurs and tourism companies, leaders in intrapreneurship management, disruptive and collaborative innovation, and self-managed teams.
You will gain access to the cutting edge of tourism marketing: the Master's includes an extensive program of company visits, talks by experts and industry professionals, and attendance at events that will allow you to experience the tourism industry firsthand: you will collaborate on projects with companies in the tourism sector, discover the latest trends in digital marketing, innovation, and sustainability.
You will visit tourism trade fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress, or B-Travel.
A faculty with a recognized and sound professional background in entrepreneurship, with projects based on strategies for generating impactful experiences, digital marketing, and tourism innovation.

CREATE A SOLID NETWORK OF RESOURCES AND CONTACTS TO BOOST YOUR CAREER

You will be part of CETT-UB and the University of Barcelona's entrepreneurial ecosystem that will allow you to enrich yourself with experiences and learning of high impact and value for your personal and professional development.
You will have access to contacts, resources, and ideas from the entrepreneurial field that will accelerate your growth.
You will be able to pitch your project or business idea to the CETT Entrepreneur Awards, which can facilitate the support of CETT's mentoring team, made up of professionals and entrepreneurs of reference in the sector.

LEARN ACTIVELY BY SOLVING THE CHALLENGES OF THE INDUSTRY

Thanks to CBL or Challenge Based Learning, you will actively participate in open learning experiences. With this methodology, you will tackle real or simulated problems, discover and test different options, and interact with other students to find and define the best solution or business plan.

What do CETT master's students think?

I chose this master's degree because of its practical approach

Ilaria Coribello

Master's Degree of Tourism Innovation Management, Tourism Management of Natural and Cultural Heritage Specialization

Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.

Julia Llebaria Mas

Master's Degree in Business Tourism Management

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE DIGITAL TRANSFORMATION OF TOURISM BUSINESSES AND EXPERIENCIES SPECIALIZATION?

The main objective of the Digital Transformation of Tourism Businesses and Experiences specialization is to provide you with the knowledge and tools necessary to work in competitive environments characterized by innovation, technological evolution, digital transformation, and the dynamics inherent to globalization and sustainability.

The specific objectives of the specialization are:

To know the tools and build the necessary knowledge for creating and adapting products and services based on the opportunities that the evolution of the tourism market offers, mainly thanks to technological advances.
To develop the necessary skills for project management, learn to work using the most commonly used project management methodologies (Waterfall, Lean, Agile, Kanban, Scrum, etc.) and master the instruments and tools for their development and implementation.
To acquire the necessary skills for the definition of customer relationship systems that optimize the value provided by the company through the development of innovative experiences.
To develop the professional skills necessary for active participation in the integral digitalization of the company, which implies the revision of its business model, the processes associated with it, and the aspects of cultural adaptation of the organization.

What competences will you acquire with this specialization?

The general competencies you will develop are:

Develop a strategic vision of the tourism company that helps generate and identify market opportunities linked to innovation in product, process, or business model, both nationally and internationally.

Prepare the business plan of a tourism project.

Know and analyze the structure of the economic-financial statements of the company, assessing its viability and making future forecasts of its development.

Design and implement strategic and operative marketing and communication plans for the market launch of new tourism projects.

Organize and plan the development and launching of tourism projects.

Specify and anticipate activities oriented to specific results and establish mechanisms to evaluate their achievement.

Know how to use the appropriate technological applications for market research, analytics, and metrics in digital environments to achieve the business strategy's goals.

Identify new technologies that impact the tourism business and formulate the appropriate technological strategy for developing tourism projects in the digital environment.

Evaluate and predict behaviors and trends in different types of tourism markets and consumers.

Other_

Photography from: Digital Transformation of Tourism Businesses and Experiences | Master in Digital Transformation of Tourism Businesses and Experiences — Fòrum Gatronómic

Course overview

In the first part, the program focuses on a set of subjects related to the management of tourism projects, delving into marketing, finance, or innovation strategies of this type of project.

Specialization in the Digital Transformation of Tourism Businesses and Experiences

This specialization will help you develop competencies related to the management of digital transformation projects and tourism experiences and competencies associated with managing change and improve your skills linked to the leadership of tourism projects.

Thanks to subjects such as Technology and Digital Transformation, Digital Platform Development, and Digital Analytics and Big Data in Projects, among others, you will be able to delve into the study of real company projects. You will understand how they lead the market and the competitive advantage of the mastery of new technologies.

Duración

El plan de estudios del Máster tiene una duración de un curso académico equivalente a un año.

Entrega del Trabajo Final de Máster: durante el mes de junio o septiembre de cada periodo académico.

Digital transformation processes and tourism experiences

This Master's is aimed at professionals and university graduates who want to develop their digital intelligence and improve their competencies and management skills to lead digital transformation processes and tourism experiences in the tourism industry framework and gastronomic sector.

Specifically, these profiles are:

Professionals

People with knowledge of the tourism sector wishing to acquire the digital skills necessary to cope with the changes that new technologies are causing and become the future leaders of the sector's transformation.

University graduates

People with a university degree who see in the digital transformation of the tourism sector an opportunity to develop and grow professionally, acquiring a deep knowledge of the new emerging technologies and their applications.

See the applicant profile

Masters 2020

Professional areas

After finishing your studies, you will be able to work in the following areas:

Startups in the tourism sector or that will provide services to the tourism sector.

Technology-based companies that provide services to companies in the tourism industry.

Tourist products and services design companies.

Intermediation companies (travel agencies, wholesalers, retailers, reservation centers...)

Tourist accommodations (hotels, rural hotels, spas, Paradores...)

Recreational and cultural companies (theme parks, shows, museums...)

Catering companies (restaurant chains, ...)

Transportation companies (airlines, maritime passenger transportation...)

Cuales son los ámbitos laborales del master de restauración y hoteleria

Career prospects

The main professional opportunities for our students of this Master's degree are:

Tourism project manager in corporate, global, and digital innovation environments.
Project Manager of digital transformation in tourism organizations and companies.
Designer of digital tourism products and services.
Manager of Digital Marketing projects in tourism.
Technology transfer management positions.
Tourism consumer experience designer.
Collaboration positions in multidisciplinary teams for the development of websites and digital platforms for tourism applications.
Tourism entrepreneur.
Tourism intrapreneur.
Self-employed professionals in sectors linked to innovation in tourism.

What our alumni says

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)

How is the methodology of the Digital Transformation of Tourism Business and Experiences Specialization?

This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.

Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.

You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.

It is based on 3 pillars:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

CASE STUDIES
You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.

How is our study program

Assesment

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Detail of the program of the Master's Degree in Tourism Project Management

Créditos totales del máster: 60 ECTS (European Credit Transfer System)

Código	Asignaturas*	Tipo	Créditos
840001	Modelos de negocio en turismo	Obligatoria	6
840003	Marketing en la era digital	Obligatoria	6
840005	Desarrollo de proyectos de negocios turísticos	Obligatoria	6
840018	Gestión financiera de proyectos turísticos	Obligatoria	6
840023	Practicum	Optativa	6
840024	Aplicación práctica de la investigación	Optativa	6
840022	Liderazgo y emprendimiento corporativo	Obligatoria de especialización - Emprendimiento	6
840021	Marketing de lanzamiento de proyectos emprendedores en turismo	Obligatoria de especialización - Emprendimiento	6
840020	Actores e instrumentos de financiación de proyectos turísticos	Obligatoria de especialización - Emprendimiento	6
840007	Desarrollo de plataformas digitales	Obligatoria de especialización - Transformación Digital	6
840006	Tecnología y transformación digital	Obligatoria de especialización - Transformación Digital	6
840008	Analítica digital y big data en proyectos turísticos	Obligatoria de especialización - Transformación Digital	6
840025	Trabajo Final de Màster	TFM	12

Master's capstone project

The international dimension, entrepreneurship, and the digital tourism company make up three of the main objectives of the Master in Development and Launch of Tourism Projects. Your MCP is the instrument to synthesize these objectives.

The Master's Capstone Project (MCP) design is directly linked to the teaching-learning process that characterizes this degree in terms of the transversal development of an innovation project in the tourism sector throughout the Master's program.

The credits assigned to the Master's Capstone Project (6 ECTS) are the culmination of the student's complete learning throughout the program. There are two types of MCP:

Entrepreneurship projects: The student synthesizes a project developed in a team or individually and proposes strategies and actions to launch it to the market. The structure of the work will be that of a business plan:
- Executive summary
- Markets and competitive analysis
- Strategic plan
- Marketing plan
- Operations Plan
- Financial Plan
Intrapreneurship and innovation projects: The student synthesizes an innovation project for a company, an institution, or an organization that poses a challenge aligned in:
- Development of new services or products
- Creation of new lines of business
- Digitalization processes
- Digital Marketing Projects
- Development of Digital Platforms

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

Hotel Alimara
Àgora Residence
Aula Restaurant
Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

CAREER SERVICES

Get an official title

When you finish your Master's degree, you will obtain:

An Official Degree by the University of Barcelona: Master's Degree in Development and Launch of Tourism Projects. Code 4317084 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.

More infomration about the quality processes

Direction

JOAN RAMONBLAYA PIERA

joanramon.blaya@cett.cat

JOAN RAMON BLAYA PIERA

Director of Digitalization and Innovation Programs CETT Barcelona School of Tourism, Hospitality and Gastronomy

Master in Business Administration Universitat Ramon Llull

Area of expertise: Estrategia empresarial, Gestión de Proyectos, Transformación digital

Block/Department: Gestió de projectes i emprenedoria; Innovació; Investigación en turismo, hotelería y gastronomía; Tecnologies emergents i eines digitals

joanramon.blaya@cett.cat

Faculty

AINHOACARBALLIDO RISCO

AINHOA CARBALLIDO RISCO

Lecturer, Researcher & Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy

in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)

Investigation group: Research groups in Tourism, Culture and Territory

Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio

Block/Department: Direcció estratègica; Economia i finances; Empresas y servicios turísticos; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnologies emergents i eines digitals

MIGUELCARRETERO RODRÍGUEZ

MIGUEL CARRETERO RODRÍGUEZ

FI Boost & FI Nvest leader FI Group

Master in Science in Telecommunication Engineering & Management (MASTEAM) Universitat Politècnica de Catalunya (UPC)

Block/Department: Direcció estratègica

FRANCISCO JAVIERDE DIEGO RODRÍGUEZ

FRANCISCO JAVIER DE DIEGO RODRÍGUEZ

BD CETT Corporate CETT Barcelona School of Tourism, Hospitality and Gastronomy

Master in MBA La Salle - Universitat Ramon Lull

Area of expertise: Gestión del talento, Gestión de las personas, Mercado laboral turístico

Block/Department: Aprendizaje práctico aplicado

ALBAESPEJO RAYA

ALBA ESPEJO RAYA

Consultant and Trainer Quadrant Alfa

Master in Cultural Management , Cultural Tourism Universitat Oberta de Catalunya

Block/Department: Marketing y comercialización; Tecnologies emergents i eines digitals

LLUISFUENTES PRADA

LLUIS FUENTES PRADA

Business Development RB Logistics

Master in Business Administration Universitat Ramon Llull-ESADE-Universidad Camilo José Cela

Block/Department: Gestió de projectes i emprenedoria

XAVIERGARCÍA GUAL

XAVIER GARCÍA GUAL

Innovation Manager Tech Tourism Cluster

Bachelor in Tourism Universitat Autònoma de Barcelona

Block/Department: Direcció estratègica; Empresas y servicios turísticos; Innovació; Tecnologies emergents i eines digitals

MARTÍGIRAL BALLETBO

MARTÍ GIRAL BALLETBO

Consultor Everis

Master in MIB Master Internet Business ISDI

Block/Department: Empresas y servicios turísticos

GUILLEMGISBERT LARRIBA

GUILLEM GISBERT LARRIBA

Country Manager Spain & Portugal Trip.com Group

Bachelor in Tourism, Hotel management CETT - UB

Block/Department: Empresas y servicios turísticos; Tecnologies emergents i eines digitals

ESPERANZAIGLESIAS MARTÍNEZ

ESPERANZA IGLESIAS MARTÍNEZ

Co-Founder and sustainability and tourism consultant GenÉthico

Postgrado in SEO, SEM, Analítica Web, Marketing Digital y Comunicación Corporativa INESDI

Block/Department: Empresas y servicios turísticos

Mª DEL PILARLEAL LONDOÑO

Mª DEL PILAR LEAL LONDOÑO

Lecturer, Researcher & Director of Masters and Postgraduates CETT Barcelona School of Tourism & Hospitality

PhD in International in Geography, Territorial Planning and Environmental Management Universitat de Barcelona

Investigation group: Research groups in Tourism, Culture and Territory

Area of expertise: Enoturismo, Planificación turística, Turismo gastronómico

Block/Department: Aprendizaje práctico aplicado; Direcció estratègica; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

ENRICLÓPEZ CARRILLO

ENRIC LÓPEZ CARRILLO

Lecturer, Researcher and Head of Fundraising at CETT Fundació CETT Barcelona School of Tourism, Hospitality and Gastronomy

PhD in Pedagogy Universitat de Barcelona

Investigation group: Research groups in Tourism Accommodation and Food Service Industries

Area of expertise: Emprendimiento, Marketing, Comunicación turística, Turismo rural

Block/Department: Gestió de projectes i emprenedoria; Marketing y comercialización

ALEXANDERMEDINA PHIMISTER

ALEXANDER MEDINA PHIMISTER

Fundador Gen Innovación

Postgrado in Dirección y Gestión de la Innovación Universidad Internacional de la Rioja-UNIR

Block/Department: Direcció estratègica; Innovació; Organización empresas y gestión de las personas

INMAMOLINA MARTÍN

INMA MOLINA MARTÍN

Marketing Team Lead - Spain Commify Iberia S.L

Bachelor in Administración y Dirección de Empresas, Marketing Universitat de Alacant

JORDI-YSARDPUIGBO LLOBET

JORDI-YSARD PUIGBO LLOBET

CTO ViReInstruments

PhD in Tecnologies de la Informació i la Comunicació Universitat Pompeu Fabra

Block/Department: Tecnologies emergents i eines digitals

JORDIROQUET CRESPO

JORDI ROQUET CRESPO

Managing Partner CE CONSULTING 22@ / Fin2go

Postgrado in Comptabilitat i Auditoria Universitat de Barcelona

Block/Department: Empresas y servicios turísticos

ADOLFO MIGUELSANCHEZ OLMOS

ADOLFO MIGUEL SANCHEZ OLMOS

Vice President IT Radisson Hotel Group

Master in MBA La salle

Block/Department: Tecnologies emergents i eines digitals

EDUARDVANDELLOS SOLDRA

EDUARD VANDELLOS SOLDRA

CEO and Art Director CREACTIVITAT

Bachelor in Arts Universitat de Barcelona

Block/Department: Marketing y comercialización

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

Access to the Resource Center for learning and research:
- The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
- Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
- Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card
Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.
CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.
Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office which will help and advise you with the procedures you need.

Facilities

International Relations Office

CETT International Support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures related to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

Languages

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

Accomodation

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector you will be able to learn about and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones:

In-depth analysis of your entry profile.
Establishment of realistic objectives and monitoring of your roadmap.
Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market.

Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
Access to the primary research channels and access to internship and job opportunities:
Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

Guidance on the search for employment opportunities
Simulation of job interviews and feedback on the aspects to improve
Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities:

Corporate presentations during your training period
Master Classes oriented to know strategic sectors
Dynamics and corporate challenges incorporated into your training sessions
Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to:

Over 900 internship opportunities managed annually.
More than 1,500 job opportunities annually.
Follow-up of applications submitted
Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Career Services

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
To establish agreements with other organizations, favoring synergies that generate value for alumni.

+ Info CETT Alumni

Àgora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Àgora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation.

agora

Àgora BCN Residence

Don't hesitate to contact us

Hotel Alimara

As part of our application companies we have our own four-star hotel, the Hotel Alimara.

Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

Alimara Hotel

Don't hesitate to contact us

We want to train the best professionals

That is why to access the Master's Degree in Development and Launch of Tourism Projects we recommend applicants to have the following skills:

Possess an entrepreneurial spirit and implement your business projects in the tourism, hotel, and gastronomic sectors to guarantee success.
Have empathy and willingness to work in a team.
Have leadership, teamwork, and project management skills.
Possess basic knowledge of tourism business management and research applied to tourism markets.
Be aware of and sensitive to sustainable and responsible tourism development.
Have a good level of foreign languages, which is a fundamental skill for your good professional positioning and development academically at an international level.

Check the price of the specialty in Entrepreneurship and Corporate Innovation in Tourism:

Students	Reservation Fee	Enrollment Fee	UB fee*	Price	Total Price**
Non-EU citizens	1.100 €	900 €	710 €	7.550 €	10.260 €
EU citizens	1.100 €	900 €	710 €	6.683 €	9.393 €

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount.

** This price is for cash payments. Consult the prices and conditions for other payment methods with our Future Students Guidance Team.

Financial aid

Bonus

Deductible qualification through FUNDAE

Financial aid

Have you any doubt?

Housing

Check prices with housing included "PACK CETT-ÀGORA"

What do I need to access the Master?

Students from undergraduate degrees in the field of economic and social sciences, business administration and management, marketing, commerce, accounting, tourism and other related degrees in these disciplines should not take any type of supplement.

The Master has an offer of subjects designed exclusively to adapt to the specific needs of potential students from other disciplines, as training complements.

Students coming from other undergraduate degrees in disciplinary fields different from the previous ones (health sciences, humanities...) will have to take the subject “Fundamentals of tourism activity” (6 ECTS), in order to recognize the dynamics of tourism in today's society, its development and trends, and distinguish the main operations and actors in tourism activities: destinations, intermediation, transportation and accommodation.

The procedure for admission to the degree can be consulted in the corresponding section of Information on access to studies.

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

Scholarships and awards

Financing

https://www.cett.es/en/permalinks/29057

Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator

alexandra.miquel@cett.cat

+34 666 41 35 21

Schedule here your one-to-one session on-site or online