Get trained in Tourism Innovation Management!
Thanks to our Master's Degree in Innovation in Tourism Management, you will learn to design disruptive, unique tourism products and projects that positively impact society and the environment.
At CETT-UB, we are aware of applying innovation models focused on tourist destinations' capacity. It is necessary to design competitive and quality products through its strategic, organizational, and operational models. All this considering the particularities of the sector:
- The intangibility of tourism products and services.
- The interdependence between the resources managed at the destination and its companies.
The sector needs disruptive profiles to innovate, lead, and manage tourist destinations facing the industry's challenges: globalization, digitalization, new types of customers, and sustainability concerns.
Develop a new tourism model based on smart destinations
In this Master's degree, you will acquire the knowledge and skills necessary to:
- Innovate in the management of destinations and supply of tourism services to adapt them to the new structure of tourism intermediation in the markets, driven by digital technologies and a new consumer type.
- Identify new demand needs, exploiting new technologies for strategic decision making.
- Build a work culture, efficient, organized, and focused on customers and sustainability.
- Ensure a balance between tourism activity and its environment. The priorities for action in sustainability must include an understanding of the impacts generated by the tourism phenomenon.
- Discover more reasons to course this master.
Choose the model that best suits your needs
We adapt to you and your personal and professional needs. We offer programs in two formats: face-to-face, at the CETT Campus, and one Live Online, where you can follow the classes via live streaming from wherever you are.
- This Master's Degree is offered face-to-face, in a schedule that makes it possible to compatibilize the training with your job development.
- You will come to class at campus CETT, enjoy modern and state-of-the-art facilities and share the classroom and network with faculty and other students.
- You will make visits to reference companies and destinations to learn about the trends and the reality of the sector.
- As part of your academic curriculum, you will carry out team building and networking activities outside the classroom (with the industry and with your peers).
- You will have access to ouronline campus.
- You will enjoy lectures and active learning methodologies that include case studies, learning by doing, challenges, demonstrations, etc. You will also perform group and individual activities.
- You will have at your disposal tutorials with your professors and subject coordinators.
- You will be able to join activities such as Master Classes, round tables or CETT Observatories.
- You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).
*Students enrolled in the face-to-face mode may attend some classes in Live Online mode, provided they have a justified reason and give prior notice.
With the Live Online modality, you will be able to attend the live classes, connecting with your computer from wherever you want, through the online campus those days in which you cannot attend in person, with prior communication and acceptance at the enrollment process. Besides,
- The classrooms are prepared to offer you the best immersive experience so that you feel like you are in the School with the rest of your classmates:
- Multi-screen, high-quality sound, Wi-Fi connection, etc.
- Masterclasses and active methodologies such as case studies, learning by doing, challenges, etc.
- You will participate in all group and individual activities.
- You will have at your disposal tutorials with your faculty and subject coordinators.
- If you wish, you will be able to participate in team building and networking activities outside the classroom. These are moments to get in touch with colleagues and professionals.
- You will be able to attend activities such as Master Classes, round tables, CETT Observatories, and punctual field trips, either in person (if you want to) or by streaming (if it is done in this format).
- You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).
CETT-UB, cuatro estrellas en el QS Stars
El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.
Why study the master's degree of Tourism Innovation Management?
This Master's will provide you with the hard and soft skills necessary to incorporate innovation into your work culture.
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You will respond to the challenges of the sector thanks to the knowledge of innovation in management, which will allow you to develop new products and services based on the sustainable use of the resources of the territory in any of the three specific areas of the Master: Gastronomy, Culture and the natural environment, and Territorial planning
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You will create a culture of innovation: you will be oriented towards developing and constantly valorizing new products and services based on the sustainable use of territorial resources and technological tools' efficient use.
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You will design and communicate differential experiences: you will learn storytelling and storydoing to create and share competitive products and services.
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You will have a comprehensive vision of tourism and its components: you will understand the sector's diversity, its essential elements, and its needs.
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You will learn with the best: the Master's has an outstanding teaching staff, with a renowned and established professional and academic background. Besides, active collaborators participate and contribute their experience through case studies.
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You will see the sector from the inside: the Master's includes visits to companies, institutions, organizations, and tourist destinations that will allow you to learn first-hand about innovative and successful tourism models, as well as update you on the latest trends in the sector.
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Most of our students find jobs once they finish the Master's degree or are promoted within their company.
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An official Master's Degree; it is the only Master's Degree in Tourism Management Innovation awarded by the University of Barcelona and CETT. Academically recognized in Spain and abroad, it will also give you access to doctoral studies.
Two paths for your professional development:
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A research-oriented Master's degree: this is the only Master's degree that offers a solid research base based on CETT's Research Groups' extensive trajectory and scientific production. You will have to take two subjects oriented to research methodology.
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A Master's degree oriented to professional practice that allows you to carry out curricular internships. CETT-UB has more than 900 collaboration agreements to do these internships.
What do our master students think?
Ilaria Coribello
David Goshn
What objectives will you achieve with the master's degree in Tourism Innovation Management?
The general objective of the Master's Degree in Innovation in Tourism Management is to train you in the culture of innovation so that you can make strategic decisions in organizations, institutions, companies, and tourist destinations.
The specific objectives to achieve with this Master's Degree are:
- To understand all aspects of R&D&I in tourism and integrate all elements linked to research and design of innovative tourism products and services.
- To delve into the essential professional knowledge that will allow you to innovate to ensure the success and transformation of institutions, organizations, and tourist destinations.
- Provide the tools and techniques for the analysis and diagnosis of current and future strategic challenges in the tourism sector,
- Learn to formulate strategies necessary to guarantee the competitiveness and sustainability of tourism based on innovative processes.
- Enhance your leadership skills and contribute to implementing more effective innovative management models in organizations and destinations in the tourism sector.
- Promote the culture of innovation and entrepreneurship in the tourism sector.
What competences will you acquire with this master?
- Improve management skills in developing and valorizing new products based on the territory, cultural and natural resources, and gastronomy.
- Develop strategies and actions for marketing and communication of tourism projects.
- Transform ideas and knowledge into value for the client to generate sustainable results for tourism organizations and society.
- Understand the principles of tourism and the importance of its socio-cultural and environmental impact.
- Understand the tourism destination as an integral system where a multitude of variables and factors interact.
- Develop and apply innovative methods and tools for territorial planning and management of tourist destinations.
- Design the strategic planning process of the tourist destination.
- Analyze and evaluate a territory's cultural and gastronomic resources' tourism potential to design products, services, and innovative projects.
- Identify, pose or solve a problem in a relevant and creative way, interpreting and evaluating the results obtained with a critical spirit.
Course Overview
The Master's Degree consists of the first block of core subjects to lay the foundations of the concept of innovation applied to the tourism sector. In a second block, you will take the specialization-specific subjects.
Note that you can take a second or third specialization after finishing the Master's degree. Ask our careers' service team for details.
Duration
The syllabus of the Master's Degree in Innovation in Tourism Management in any of its specialties lasts one academic year, equivalent to one year.
Delivery of the Master's Capstone Project: The Master's Capstone Project can be submitted in two exclusive calls (June or September).
Business owners, professionals, entrepreneurs and university graduates
The Master's is aimed at those people who want to learn and delve deeper into the tools and strategies of innovation to face the changes in the tourism sector.
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Technicians and professionals in management positions: Professionals in the sector need to update their knowledge and professional skills and learn about the latest trends and tools that affect their professional specialization.
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Business owners of tourism companies: Entrepreneurs and business owners who wish to learn more about strategies, techniques, and tools for tourism destinations management, applying the culture of innovation.
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Entrepreneurs: People interested in developing business projects in this sector, knowing beforehand the keys to success and its risks, and going deeper into the different areas of innovation in management.
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University graduates: University graduates who wish to boost their professional career and expand their professional contacts in the tourism sector.
Professional areas
This Master's will allow you to develop your professional career in:
- Public administrations
- Tourism companies
- Cultural organizations and facilities
- Gastronomic entities and companies
- Tourism foundations
- Private tourism consultancies and advisors
Professional opportunities
The main professional opportunitie for our students of this Master's are:
- Manager of companies and destinations linked to cultural and natural heritage, gastronomic and culinary heritage, and urban destinations.
- Responsible for culture, gastronomy, and tourism planning departments.
- Consultant, advisor, and coach for tourism organizations and destinations.
- Entrepreneur
- Professor and researcher specialized in the cultural, natural, and territorial aspects of the tourism sector.
How is the methodology of the master's degree in Tourism Innovation Management?
Our learning system is designed to help you analyze and reflect on the different aspects that affect tourism innovation and ensure that you make decisions following the sector's dynamic realities.
Throughout the course, you will actively participate in the different challenges proposed by instructors and professionals in the sector to find specific solutions to different types of businesses, organizations, and tourist destinations.
The Master's Degree is divided into thematic modules, developed through face-to-face work sessions of a theoretical and practical nature. Also, during the course, professionals and active managers will participate in class, which will provide you with different and enriching points of view.
Our learning system is based on: Case studies.
You will visit different organizations and companies in Barcelona, relevant for their innovative management of resources and destinations. With the help of the project managers or directors, you will learn and apply the acquired concepts.
Assesment
The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.
Detail of the program of the Official Master of Tourism Innovation Management
Total master credits: 60 ECTS (European Credit Transfer System)
| Code | Subjects* | Type | Credit |
|---|---|---|---|
| 540041 | Innovation in Products and Services | Required | 6 |
| 540042 | Strategic and Operational Marketing | Required | 3 |
| 540043 | Tourism Marketing and Communication | Required | 3 |
| 540004 | Instruments of tourism organization and management | Required | 6 |
| 540039 | Fundamentals and characteristics of urban destinations | Specialization Required - GTDU | 9 |
| 540040 | Territorial and tourist intelligence | Specialization Required - GTDU | 3 |
| 540046 | Local Management and Governance in Tourism | Specialization Required - GTDU | 3 |
| 540047 | Tourism Planning and Development Strategies in Destinations | Specialization Required - GTDU | 6 |
| 540050 | Practicum | Elective | 9 |
| 540051 | Processes and Techniques for Entrepreneurship in Tourism | Elective | 9 |
| 540007 | Master's Final Project | MFP | 12 |
Master's capstone project
The Master's Capstone Project (MCP) (12 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.
To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.
The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:
- Applied research projects linked to the CETT-UB Research Groups.
- Professional application projects proposed by companies and collaborating organizations.
- Business plans to develop business ideas.
Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.
Internship in first-class companies and institutions
During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.
The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.
CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.
For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
Some of the companies that collaborate with CETT-UB
Get an official title
Upon completion of this master's degree, you will obtain an Official Degree from the University of Barcelona: Master's Degree in Innovation in Tourism Management.
Code 4313084 in the Registry of Universities, Centers and Degrees (RUCT ) of the Ministry of Education and Vocational Training of the Government of Spain.
Once the verification of the study plan has been obtained by the Council of Universities, following a report from the Agency for the Quality of the University System of Catalonia, along with the authorization of the Autonomous Community of Catalonia, and establishing the official character of the title per according to the Council of Ministers of September 26, 2014 (publicat al BOE of October 18, 2014).
You can also do a Double or Triple Specialization: taking the Master's will allow you to do, if you want, a second and third specialization within the program that will appear in an official degree. But you can only carry out one specialization per year, always respecting the teaching periods.
CETT at your service
As a CETT student, you will enjoy all the advantages that the center has to offer:
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Access to the Resource Center for learning and research:
- The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
- Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
- Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
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As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card
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Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.
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CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.
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Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.
- Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!
Learning spaces
At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.
Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.
In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.
CETT International support
Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.
Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.
Procedures relate to your academic stay
The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.
Languages
If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.
Accomodation
CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.
Support to boost your professional career
At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.
We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.
Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.
The service we put at your disposal is based on three fundamental pillars:
- Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
- Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
- Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.
In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:
Definition of your professional milestones
- In-depth analysis of your entry profile.
- Establishment of realistic objectives and monitoring of your roadmap.
- Guidance in the design and development of your personalized Career Plan.
Design and elaboration of the main tools for the relationship with the labor market
- Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
- Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
- Access to the primary research channels and access to internship and job opportunities:
- Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
- Application follow-up. We help you to know where your application is in the selection process.
Personalized coaching
- Guidance on the search for employment opportunities
- Simulation of job interviews and feedback on the aspects to improve
- Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
- Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference
Networking and Dynamization of activities
- Corporate presentations during your training period
- Master Classes oriented to know strategic sectors
- Dynamics and corporate challenges incorporated into your training sessions
- Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.
Job Center with exclusive access to
- Over 900 internship opportunities managed annually.
- More than 1,500 job opportunities annually.
- Follow-up of applications submitted
- Adaptation of customized curricula vitae and cover letters.
In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.
For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
Being close to old students
CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.
As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.
The main objectives of CETT-Alumni are:
- To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
- To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- To establish agreements with other organizations, favoring synergies that generate value for alumni.
Àgora BCN International University Residence
CETT-UB is the only university tourism center that has a student residence, the Àgora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!
Hotel Alimara
As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.
We want to shape the best professionals
That is why the recommended access profile for prospective students of the Master's Degree in Tourism Innovation Management is:
- Be eager to enter a dynamic sector, where adaptability, flexibility, empathy and leadership, teamwork, and project management skills are valued.
- Have a high sense of ethics.
- Be critical and with reflective capacity.
- Have organizational and analytical skills.
Check the price of the Master of Tourism Innovation Management
| Students | Enrollment Fee | UB Fee* | Price | Total Price** |
|---|---|---|---|---|
Non-EU citizens | 3.900 € | 710€ | 3.250 € | 7.860 € |
| 2.000 € | 710€ | 4.455,25 € | 7.165,25 € |
*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount. Amount for the academic year 2021/2022. The updating of the rates of the new course is pending the publication of the Prices Decree of the Generalitat de Catalunya
** This price is for cash payments. Consult the prices and conditions for other payment methods with our Future Students Guidance Team.
Financial aid
Bonus
Bonus
Deductible qualification through FUNDAE
Financial aid
Financial aid
Have you any doubt?
Housing
Check prices with housing included "PACK CETT-ÀGORA"
What do I need to access the Master?
The Master's degree can be accessed from any degree linked to the branches of knowledge of the social sciences and humanities, especially those focused on the field of the tourism sector.
The Master has an offer of subjects designed exclusively to adapt to the specific needs of potential students as training complements.
Candidates who do not come from the degrees mentioned above will have to complete additional training, taking a specific subject of “Fundamentals of tourism activity” (6 ECTS), in order to recognize the dynamics of tourism in today's society, its development and trends, and distinguish the main operations and actors in tourism activities: destinations, intermediation, transportation and accommodation.
The procedure for admission to the degree can be consulted in the corresponding Information on access to studies section.
Know all our scholarships
CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students.
Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.
Our Guidance Team will answer you
