Study Tourism Business Management
With the Master's Degree in Tourism Business Management from CETT-UB, you will develop the necessary skills to lead tourism companies and projects in their adaptation to change, resulting from digitalization, sustainability, and innovation. You will learn the hard and soft skills to adapt to these changes and create memorable experiences.
At CETT-UB, we understand the challenges facing the tourism sector. Despite being an industry that contributes 10.3% of gross domestic product (GDP) globally, the rapid evolution of the tourism market, coupled with a highly competitive environment, the concern for sustainability, and the emergence of new business models, require a change in all its actors.
In this context, the strategic management of tourism companies needs new professionals. Executives capable of playing a disruptive, creative, and analytical leadership role.
Adapt to the new demands of the tourist market!
In this master's degree, you will acquire the skills and knowledge necessary to:
- Develop strategies, tactics, and actions to compete internationally.
- Adapt the tourism ecosystem to the new intermediation structure driven by information and communication technologies (ICT).
- Contribute to new shared business culture, oriented to the consumer, from a practical, competitive, co-creative leadership with the capacity to adapt to change.
- To understand the new customer typologies as well as their channels and tools.
- Improve the balance between tourism activity and the environment following the 2030 Agenda and the SDGs.
CETT-UB, cuatro estrellas en el QS Stars
El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.
One master's degree and two specialties
The master's degree has two specialization routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.
Why study the master's degree in Tourism Business Management?
With the Master's Degree in Tourism Management, you will acquire a solid base of up-to-date knowledge. You will understand the tourism industry's diversity and needs, providing you with vital decision-making elements in tourism companies in dynamic contexts.
- Highly experienced teaching staff and the collaborations of renowned professionals from the national tourism sector such as Anna Bueno, Associate meetings manager at the Barcelona Convention Bureau; Paula de Bueren, Digital marketing specialist at Turijobs; Arnau Canyadell, Director of Accounts and Sales at American Express M&E, or Carles Casas, Marketing Director at Hard Rock, among others.
- The majority of students find work or get promoted when they finish their studies.
- You will acquire a global vision of the tourism industry: thanks to the collaboration of different teaching profiles active in the sector and visits to companies and training activities to contact the professional field's reality.
- You will learn the necessary skills to accompany high-performance teams to achieve their objectives and respond to business challenges.
- You will actively participate in transversal events such as the Smart Tourism Congress Barcelona, the CETT Tourism Observatory, or CETT Talent, among many other internal or external activities to which our students have privileged access.
- CETT-UB has more than 900 collaboration agreements to develop extracurricular or curricular internships. A program tailored to your needs. Choose the language (English or Spanish) and the specialty: Digital Tourism Marketing, or Event Management.
- It is an Master's Degree from the University of Barcelona and the CETT in Tourism Business Management. As an official master's degree, it will allow you to pursue a doctorate and has academic recognition inside and outside Spain.
What do our master students think?
Desponia Vlachou
Julia Llebaria Mas
Jennifer Diaz
What objectives will you achieve with the master in Tourism Business Management?
The general objective of the Master's Degree in Tourism Business Management at CETT-UB is to provide you with the knowledge and tools to be able to:
- Internalize business management models based on sustainable criteria in the social, economic, and environmental fields.
- Make strategic decisions in dynamic and agile contexts.
- Make the most of the opportunities offered by digitalization.
What objectives will you achieve with the master?
With our Official Master's Degree in Tourism Management, you will acquire the necessary competencies to lead the tourism sector:
- Define the strategies necessary for achieving the objectives derived from the company's analysis, the environment, and the market.
- Design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
- Incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
- Optimize the management of economic-financial and human resources of the tourism projects undertaken.
- Establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
- Develop the digital skills necessary for information management in the field of business management.
- Identify, pose or solve a problem in a relevant and creative way.
- Be business-oriented.
- Undertake innovative projects.
- Exercise leadership.
- Work in teams and multicultural environments.
- Develop the ability to adapt to change.
Course Overview
The Master's Degree in Tourism Management at CETT-UB is divided into two blocks. The first deals with a set of core subjects that lay the foundations of business leadership in the tourism sector. The second block allows specialization in business management through its two areas:
Thanks to the Specialization in Event Management of the Master's Degree in Tourism Business Management, you will acquire the professional and personal skills to create and manage MICE (Meetings, Incentives, Conventions, and Exhibitions), corporate, sporting, musical, or leisure events.
The Digital Tourism Marketing Specialty of the Master's Degree in Tourism Business Management will equip you with the fundamental competencies for developing marketing processes in the digital sphere from a triple perspective: analytical, strategic, and operational.
Thanks to the Specialization in Event Management of the Master's Degree in Tourism Business Management, you will acquire the professional and personal skills to create and manage MICE (Meetings, Incentives, Conventions, and Exhibitions), corporate, sporting, musical, or leisure events.
The Digital Tourism Marketing Specialty of the Master's Degree in Tourism Business Management will equip you with the fundamental competencies for developing marketing processes in the digital sphere from a triple perspective: analytical, strategic, and operational.
Duration
The Master's Degree in Tourism Business Management curriculum has one academic year equivalent to one calendar year.
Delivery of the Master's Capstone Project: The Master's Capstone Project can be submitted in two exclusive calls (June or September).
Executives, managers, professionals, businessmen, entrepreneurs and university graduates
The Master's Degree in Tourism Business Management of the CETT-UB is for those who need to acquire or expand their knowledge about tourism companies' management and organization. Professionals, entrepreneurs, and students who want to learn the necessary skills to become leaders capable of transforming the tourism sector of the 21st century.
The master’s focuses on four profiles:
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Executives, managers, and professionals who hold business management positions: Professionals in the sector who need to update their knowledge and professional skills
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Entrepreneurs and business owners in the tourism sector: Chief Executive Officers (CEO) who need to update and improve their techniques and tools for the design of strategies that allow for proper management, positioning, and increased competitiveness
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Entrepreneurs: People interested in developing business projects in the tourism sector. Knowing the keys to business success, its risks and deepen the management of the administration and management of companies.
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University graduates: People with a university degree and a minimum of two years of professional experience who wish to focus their careers and expand their professional contacts in the tourism business field.
Professional areas
This master's degree, with a practical and professional approach, will allow you to develop your career in the following areas of work:
- Company management
- Digital marketing
- Sustainability management in the tourism company
- Event planning and management
Job Opportunities
Upon completion of your studies, you will have the competencies and skills necessary to impact five areas of application to the tourism industry:
- Director of tourism companies
- Deputy Director of Tourism Management Companies
- Director of departments such as Sustainability, Marketing, or Events
- Director of Quality and Environment
- Consultant in areas related to marketing, events, sustainability, or management of tourism companies.
- Consultant for companies
Our Students Think
How is the methdology of the master in Business Tourism Management?
Our learning model is designed to facilitate your analysis and understanding of all aspects of business management through your active participation in classes, challenges and projects.
It is based on five pillars:
Assesment
The Master does not have final exams. The evaluation is based on the faculty's continuous monitoring and course management and the resolution of individual or group written tests and elaborating assignments during the course.
Detail of the program of the Master's Degree in Business Tourism Management
Total master credits: 60 ECTS (European Credit Transfer System)
| Code | Subjects | Type | Credits |
|---|---|---|---|
| 590003 | Strategic Management | Required | 6 |
| 590027 | Marketing Management in Tourism Companies | Required | 6 |
| 590002 | Economic and Financial Management | Required | 3 |
| 590026 | Management skills | Required | 3 |
| 590018 | Operations Management: Planning and Management | Specialization Required - Events | 6 |
| 590019 | Operations Management: Logistics and Control | Specialization Required - Events | 6 |
| 590014 | Market Research Methodology | Specialization Required - Events | 6 |
| 590028 | Musical Events | Specialization Required - Events | 3 |
| 590031 | Sports Events | Specialization Required - Events | 3 |
| 590016 | Management of Experiences | Specialization Required - Events | 3 |
| 590005 | Customer Loyalty and Loyalty Strategies | Specialization Required - Marketing | 6 |
| 590032 | Social Media Management | Specialization Required - Marketing | 3 |
| 590014 | Market Research Methodology | Specialization Required - Marketing | 6 |
| 590029 | Web page design | Specialization Required - Marketing | 3 |
| 590030 | Web page development | Specialization Required - Marketing | 6 |
| 590006 | ROI-oriented web analytics in e-Commerce | Specialization Required - Marketing | 3 |
| 590015 | Masters dissertation | MFP | 15 |
Master's Capstone Project
The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.
To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.
The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:
- Applied research projects linked to the CETT-UB Research Groups.
- Professional application projects proposed by companies and collaborating organizations.
- Business plans to develop business ideas.
Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.
Internship in first-class companies and institutions
During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.
The internships have two modalities:
- Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
- Extracurricular: not included in the syllabus and are voluntary.
The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.
CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.
As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:
- Hotel Alimara
- Àgora Residence
- Aula Restaurant
- Summum Restaurant & Bar
For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
Some of the companies that collaborate with CETT-UB
Get an official title
At the end of this Master, you will obtain the following degree depending on the chosen specialty:
Official Degree University of Barcelona: University Master's Degree in Tourism Business Management. Specialization in Digital Tourism Marketing or Event Management. Code 4311520 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.
Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).
Double specialization: if you wish, the Master's Degree in Tourism Business Management offers you the possibility of taking the two specialties of the program, thus expanding your skills to adapt to the labor market.
You can only do one specialization per year, always respecting the teaching periods.
CETT at your service
As a CETT student, you will enjoy all the advantages that the center has to offer:
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Access to the Resource Center for learning and research:
- The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
- Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
- Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
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As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card
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Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.
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CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.
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Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.
- Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!
Learning spaces
At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.
Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.
In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.
CETT International Support
Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.
Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.
Procedures related to your academic stay
The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.
Languages
If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.
Accomodation
CETT-UB is the only higher education center with a residence hall - Àgora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.
Support to boost your professional career
At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.
We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.
Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.
The service we put at your disposal is based on three fundamental pillars:
- Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
- Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
- Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.
In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:
Definition of your professional milestones
- In-depth analysis of your entry profile.
- Establishment of realistic objectives and monitoring of your roadmap.
- Guidance in the design and development of your personalized Career Plan.
Design and elaboration of the main tools for the relationship with the labor market
- Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
- Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
- Access to the primary research channels and access to internship and job opportunities:
- Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
- Application follow-up. We help you to know where your application is in the selection process.
Personalized coaching
- Guidance on the search for employment opportunities
- Simulation of job interviews and feedback on the aspects to improve
- Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
- Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference
Networking and Dynamization of activities
- Corporate presentations during your training period
- Master Classes oriented to know strategic sectors
- Dynamics and corporate challenges incorporated into your training sessions
- Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.
Job Center with exclusive access to
- Over 900 internship opportunities managed annually.
- More than 1,500 job opportunities annually.
- Follow-up of applications submitted
- Adaptation of customized curricula vitae and cover letters.
In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.
For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
Being close to old students
CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.
As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.
The main objectives of CETT-Alumni are:
- To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
- To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- To establish agreements with other organizations, favoring synergies that generate value for alumni.
Àgora BCN International University Residence
CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!
Hotel Alimara
As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.
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