The industry of events has notably changed in recent years. Not only through the diversification of types of events but also because of their growing complexity, global scale and their impact on overall marketing strategies. In this context, companies are using events as a new promotional tool and also as a key to build brand awareness. This program has the intention to successfully lead the participants through the world of events, making them understand the keys and difficulties in events planning and management and setting the basis for the development of successful events.
Area of Study: Management, Marketing & Communication, Leisure
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Undergraduate Students, Graduate Students or Young Professionals
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Language Skill: Level of English - Intermediate (B1-B2)
Objectives
- Understand the complexity and nature of the events industry.
- Diagnose the needs for different types of events.
- Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events.
- Provide legal knowledge about the organization of different types of events.
- Understand the basics of fundraising strategies and develop successful campaigns.
- Provide the necessary techniques to develop, manage and organize different types of events.
- Structure and develop the communication & marketing plan related to the event.
- Develop critical and analytical thinking.
- Identify the role of technologies (social media, etc.) and their potential in the development of successful events.
GENERAL STRUCTURE
Events Industry
- Events Industry & Basis of Management
- Strategic & Legal Issues
Events Logistics
- Events Planning & Organization
- Events Marketing & Communication
| 3 Week Modality | 4 Week Modality |
|---|---|
| +FINAL PROJECT | |
| 75 hours of instruction | 90 hours of instruction |
| July 8th - July 25th 2024 | July 8th - August 1st 2024 |
Courses
SUBJECTS
EVENTS INDUSTRY
EVENTS INDUSTRY & BASIS OF MANAGEMENT
- Current realities and trends.
- Events typology and particularities.
- Events related industries and their development: catering, lodging, audiovisuals, transportation, etc.
- Events in an international framework.
STRATEGIC & LEGAL ISSUES
- Fundraising Strategies.
- Doing business in multicultural environments.
- Legal issues in events management.
EVENTS LOGISTICS
EVENTS PLANNING & ORGANIZATION
- Event organizers: actors.
- Management of Events Operations: an integrated approach.
- Project Management.
- Events & Design process.
- Human Resources Management: structure, role of volunteering, etc.
- Managing Outsourcing.
EVENTS MARKETING & COMMUNICATION
- Events as a communication strategy for business.
- Public Relations & Protocol.
- Sponsorship.
- Events and social media.
- Media Management.
The learning methodology applied in this course consists of several key elements that allow achieving the objectives mentioned above simultaneously. The methodology is defined as follows:
- In-class lectures that transfer basic and specific knowledge. Class participation is crucial in order for students to acquire the necessary knowledge and skills targeted in the program.
- Case Studies reflect the content so as to help the student put into practice the theoretic contents.
- Complementary activities such as visits that support the students in further understanding and implementing the contents provided by the program. In case of four week modality program: During an optional extra week students will have to develop a Final Project working in small groups where their skills of self-management, responsibility, leadership and teamwork will be reinforced and practical knowledge gained through in depth, methodical study of the chosen topic. During this process students will be guided by tutors and will have to present and defend the project on the last day of the course.
Evaluation system
The evaluation of the program will be conducted by reviewing the students’ work and participation during the program. The participants are evaluated on a constant basis during the lectures and through the practical cases to be developed and defended.
In case of the 3 week modality program:
The continued evaluation stands for 60% while the final test evaluation for 40% of the general mark of the program.
Attendance is mandatory.
In case of the 4 week modality program:
The continued evaluation will stand for 40%, the final test evaluation for 20% and the mark for the Project Presentation for 40% of the general mark of the program.
Attendance is mandatory.
The evaluation of the program will be conducted by reviewing the students’ work and participation during the program. The participants are evaluated on a daily basis during the lectures and through the practical cases to be developed and defended. Attendance to all lectures and professional activities is mandatory.
In case of 3 week modality program:
The continued evaluation stands for 60% while the final test evaluation for 40% of the general mark of the program.
| 3-WEEK MODALITY | % |
|---|---|
| Continued Evaluation | 60% |
| Final Exam | 40% |
In case of 4 week modality program:
The continued evaluation will stand for 40%, the final test evaluation for 20% and the mark for the Final Project for 40% of the general mark of the program.
| 4-WEEK MODALITY | % |
|---|---|
| Continued Evaluation | 40% |
| Final Exam | 20% |
| Final Project | 40% |
Tuition and Fees
| 3-WEEK MODALITY | 4-WEEK MODALITY |
|---|---|
| TUITION FEE (LODGING NOT INCLUDED) | TUITION FEE (LODGING NOT INCLUDED) |
| 2.262 € | 2.881 € |
| TUITION FEE + LODGING WITH FULL-BOARD | TUITION FEE + LODGING WITH FULL-BOARD |
| 3.425 € | 4.377 € |
- 10% early bird discount for payments done before May 15th
Student Residence Hall
Àgora BCN International University Residence Hall
Location
7 min walk from CETT and metro station
| 3-week Modality | 4-week Modality |
|---|---|
| July 7th 2024 - July 26th 2024 | July 7th 2024 - August 2nd 2024 |
| Full board included 7 days a week | Full board included 7 days a week |
Questions?
Contact CETT Barcelona International Programs:
- e-mail: international.programs@cett.cat
- What'sapp: +34 673 009 264