“We are not living an Era of change but a change of Era”. A new social paradigm defines the lines of action in the way we are doing business in the XXI century. The appearance of disruptive technology as World Wide Web or Mobile technology has broken the old structures of industrial economy created 200 years ago. The new paradigm demands a revolution in the way of doing business. The speed of change and growth of technology make us move towards an “always in Beta” world where the most demanded skills in the labor market will be the capacity of change and digital innovation. The program aims to help students develop the key skills to transform and adapt business to the digital era.
Area of Studies: Digital Business
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Undergraduate Students, Graduate Students or Young Professionals
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Language Skills: Level of English - Intermediate (B1-B2)
Objectives
- Understand the new reality of Digital Economy.
- Develop and create new Digital Business Models and projects.
- Study and analyze the main actors in the digital ecosystem: Entrepreneur, Digital companies and Investors.
- Learn how to generate systems of innovation inside and outside the companies.
- Know, understand and apply Innovation Tools: Design Thinking, LEGO Serious Play, etc.
- Ideate, create and develop an innovation project.
GENERAL STRUCTURE
DIGITAL BUSINESS & ENTERPRENEURSHIP
INNOVATION MANAGEMENT & TOOLS
| 3 Week Modality | 4 Week Modality |
|---|---|
| +FINAL PROJECT | |
| 75 hours of instruction | 90 hours of instruction |
| July 8th - July 25th 2024 | July 8th - August 1st 2024 |
COURSES
DIGITAL BUSINESS & ENTREPRENEURSHIP
- System, companies and people: evolution in Digital Era.
- Digital business structures: from vertical model to Co-creation Model.
- Entrepreneurship as a way of Management.
- Intra-entrepreneurship environments inside companies.
- Digital Entrepreneurship Project Management Tools.
- Digital Marketing.
- Communication and pitching skills: The art of telling stories.
- Investment ecosystem.
INNOVATION MANAGEMENT & TOOLS
- Change of paradigm: the main difference between evolution and disruption.
- Design Thinking Process.
- LEGO Serious Play.
- Incubators and accelerators: How to create an innovation ecosystem.
- Holacracy: Structures and Leadership for innovation.
The learning methodology applied in this course consists of several key elements that allow achieving the above mentioned objectives simultaneously. The methodology is defined as follows:
- In-class lectures that transfer basic and specific knowledge. Class participation is crucial in order for students to acquire the necessary knowledge and skills targeted in the program.
- Case Studies reflect the content so as to help the student put into practice the theoretic contents.
- Complementary activities such as visits that support the students in further understanding and implementing the contents provided by the program. In case of four week modality program: During an optional extra week students will have to develop a Final Project working in small groups where their skills of self-management, responsibility, leadership and teamwork will be reinforced and practical knowledge gained through in depth, methodical study of the chosen topic. During this process students will be guided by tutors and will have to present and defend the project on the last day of the course.
The evaluation of the program will be conducted by reviewing the students’ work and participation during the program. The participants are evaluated on a daily basis during the lectures and through the practical cases to be developed and defended. Attendance to all lectures and professional activities is mandatory.
In case of 3 week modality program:
The continued evaluation stands for 60% while the final test evaluation for 40% of the general mark of the program.
| 3-WEEK MODALITY | % |
|---|---|
| Continued Evaluation | 60% |
| Final Exam | 40% |
In case of 4 week modality program:
The continued evaluation will stand for 40%, the final test evaluation for 20% and the mark for the Final Project for 40% of the general mark of the program.
| 4-WEEK MODALITY | % |
|---|---|
| Continued Evaluation | 40% |
| Final Exam | 20% |
| Final Project | 40% |
Tuition and Fees
| 3-WEEK MODALITY | 4-WEEK MODALITY |
|---|---|
| TUITION FEE (LODGING NOT INCLUDED) | TUITION FEE + LODGING WITH FULL-BOARD |
| 2.262 € | 2.881 € |
| TUITION FEE (LODGING NOT INCLUDED) | TUITION FEE + LODGING WITH FULL-BOARD |
| 3.425 € | 4.377 € |
- 10% early bird discount for payments done before May 15th
Student Residence Hall
Àgora BCN International University Residence Hall
Location
7 min walk from CETT and metro station
| 3-week Modality | 4-week Modality |
|---|---|
| July 7th 2024 - July 26th 2024 | July 7th 2024 - August 2nd 2024 |
| Full board included 7 days a week | Full board included 7 days a week |
Contact Us
Questions?
Contact CETT Barcelona International Programs:
- e-mail: international.programs@cett.cat
- What'sapp: +34 673 009 264