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Encourage creativity and the ability to generate innovative ideas and formats in the concert and festival sector and shows that include the use of streaming and digital platforms, as well as the inclusion of multi-experiences.
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Encourage innovation in the production of music and entertainment events to improve the environmental impact of events and ensure the respect and health of people and their safety during events.
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To provide a comprehensive overview of entertainment law issues and complex contractual frameworks related to the music industry.
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Provide the tools to understand how data analytics can significantly improve the strategies of entertainment companies. significantly improve the strategies of entertainment companies and the success of artists, toward
Study Events Management
The Master in Event Management responds to the need to train and provide future professionals with the knowledge, skills and competencies to lead event projects that generate value for companies and destinations, respond to a growing labor market and focus on people's experience, and are able to adapt and face global challenges (climate change, AI, inclusion, health, wellness, geopolitical and economic crises...).
- Comprehensive view event management with solid foundation in event management adapted to doferents areas.
- Design, management, planning and execution of projects and collective challenges in the respective disciplinary framework.
- Company collaborations of different types of events and sectors.
- Challenge-based learning (ABR): You will learn in an active way with different methodologies.
- Design of innovative and creative actions for new products and services that adapt to customer demands and the generation of new business opportunities.
CETT-UB, cuatro estrellas en el QS Stars
El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.
A master's degree with multiple possibilities
The master's degree has different specialization itineraries that will allow you to delve into different areas according to your interests and motivations. Thanks to these specializations you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by the events sector.
Why study the Master in Event Management?
With the Master's Degree in Event Management you will acquire advanced and specialized knowledge about the events industry, the agents involved, and the current and future challenges.
- A team of highly qualified teachers, specialized faculty and professional experts in the different areas of each specialty.
- The majority of students find a job or are promoted when they finish their studies.
- You will acquire a comprehensive vision of event management adapted to different areas*.
- You will learn the necessary skills to accompany high-performance teams to achieve their objectives and respond to business challenges.
- You will actively participate in transversal events such as the Smart Tourism Congress Barcelona, the CETT Tourism Observatory or CETT Talent, among many other internal or external activities to which our students have privileged access.
- CETT-UB has more than 900 collaboration agreements for the development of curricular and extracurricular internships, which you can carry out during the academic year and even one year after finishing your studies.
- A program tailored to your needs. Choose your language (English or Spanish) and specialty: musical, cultural and entertainment events, sporting and e-sports events or corporate and business events.
What objectives will you achieve with the Master in Event Management?
The *general objective of the Master's Degree in Event Management of the CETT-UB is to provide you with the knowledge and tools to be able to:
- Provide advanced and specialized knowledge about the events industry, agents involved, facing current and future challenges and challenges related, among others, to sustainability, inclusivity, technological integration, market fragmentation and diversity management in organizations.
- To provide advanced skills in the strategic management of events, including the identification of objectives, definition of strategies and monitoring and evaluation indicators.
- To show formulas for devising, conceptualizing and designing innovative, sustainable and safe services and experiences within the events sector that guarantee the satisfaction of changing consumer demands.
- To foster communication and strategic marketing skills especially attentive to digital for the brand differentiation of companies and event services and the creation of unique proposals in one around growing competition.
- Guide in the mastery of financial management of events, as well as business decision making associated with the current context of events and their future prospects to optimize prices and maximize profitability.
- Facilitate the achievement of operational excellence in the supervision of logistics and production of events, promoting the integration of the latest technologies and innovations in the events industry (Augmented Reality and Virtual Reality, innovative uses of AI in events, Big data, Cybersecurity in digital events or platforms for streaming events) with the ability to use them effectively, adapt to changes and lead technological innovation.
- Provide tools to face legal and regulatory challenges, ensuring the organization of safe, successful and high-impact events, promoting effective protocol communication and solid public relations.
What competencies will you acquire with this master's degree?
- Develop a strategic plan for companies and projects in the events industry events industry that identifies and generates market opportunities.
- Develop critical reasoning and commitment to the plurality and diversity of realities in today's society, with respect for fundamental rights, equality of women and men and non-discrimination.
- To assess the social and environmental impact of actions in their disciplinary field in order to contribute to the SDGs.
- Use diagnostic skills and creativity for problem solving in the field of study.
- To develop autonomous learning skills based on the capacity for analysis, reflection, synthesis, global visions and expert reasoning.
- Develop the digital skills** necessary for information management in the field of business management.
- Identify, pose or solve a problem in a relevant and creative way.
- Business oriented.
- Starting innovative projects.
- Exercise leadership.
- Working in teams and in multicultural environments.
- Apply knowledge and skills to practical situations.
- To show attitudes coherent with ethical conceptions*, ethical codes and intellectual integrity with awareness of the social implications of the different activities carried out.
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To prepare for the advanced and strategic management of all types of sporting events in response to the high demand for specialized professionals capable of adapting to the transformations of the sector.
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Specialize the student on security in sporting events and their protocol and ceremonial.
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To provide a deep understanding of the various actors involved in the e-sports sector, towards the advanced management of any event project that is part of this ecosystem.
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To provide the knowledge and skills necessary to innovate in corporate and business events towards new formats highly integrated with technology that generate value for companies and destinations.
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Train students to design and create unique corporate event experiences focused on the health and well-being of attendees that foster a sense of belonging and connection with brands.
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Encourage a focus on sustainability and the use of practices such as reducing waste, choosing green suppliers and carbon offsetting in corporate events.
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Encourage creativity and the ability to generate innovative ideas and formats in the concert and festival sector and shows that include the use of streaming and digital platforms, as well as the inclusion of multi-experiences.
-
Encourage innovation in the production of music and entertainment events to improve the environmental impact of events and ensure the respect and health of people and their safety during events.
-
To provide a comprehensive overview of entertainment law issues and complex contractual frameworks related to the music industry.
-
Provide the tools to understand how data analytics can significantly improve the strategies of entertainment companies. significantly improve the strategies of entertainment companies and the success of artists, toward
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To prepare for the advanced and strategic management of all types of sporting events in response to the high demand for specialized professionals capable of adapting to the transformations of the sector.
-
Specialize the student on security in sporting events and their protocol and ceremonial.
-
To provide a deep understanding of the various actors involved in the e-sports sector, towards the advanced management of any event project that is part of this ecosystem.
-
To provide the knowledge and skills necessary to innovate in corporate and business events towards new formats highly integrated with technology that generate value for companies and destinations.
-
Train students to design and create unique corporate event experiences focused on the health and well-being of attendees that foster a sense of belonging and connection with brands.
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Encourage a focus on sustainability and the use of practices such as reducing waste, choosing green suppliers and carbon offsetting in corporate events.
Duration
The Master's Degree in Tourism Business Management curriculum has one academic year equivalent to one calendar year.
Delivery of the Master's Capstone Project: The Master's Capstone Project can be submitted in two exclusive calls (June or September).
Executives, managers, professionals, businessmen, entrepreneurs and university graduates.
The CETT-UB Master's Degree in Event Management is aimed at all those people who need to acquire or expand their knowledge of event management and organization; professionals, entrepreneurs and students who want to learn the necessary skills to become leaders with the capacity to transform the events sector in the 21st century.
The Master focuses on four profiles:
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Directors, managers and professionals holding business management positions; Industry professionals who need to update their knowledge and professional skills.
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Entrepreneurs and owners of the business sector*: Chief executive officers (CEO) who need to update and improve their techniques and tools for the design of strategies that enable proper management, positioning and increased competitiveness.
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Entrepreneurs**: People interested in developing business projects in the events sector, to learn the keys to business success, its risks and deepen in the management of the administration and management of companies.
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University graduates: People with a university degree and a minimum of two years of professional experience who want to focus their career and expand their professional contacts in the business field of events.
Career opportunities
- Event director
- Entrepreneur in the events sector
- Head of protocol in public and private institutions
- Consultant in design, marketing, production and communication strategy for events
- Exhibition and event technology specialist
- Strategic director of festivals and concerts
- Bid manager for championships and sporting events
- Sports and sports events consultant
- Sports sponsorship manager
- Executive director of sports tournaments and sports leagues
CETT at your service
As a CETT student, you will enjoy all the advantages that the center has to offer:
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Access to the Resource Center for learning and research:
- The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
- Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
- Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
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As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card
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Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.
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CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.
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Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.
- Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!
Learning spaces
At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.
Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.
In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.
CETT International Support
Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.
Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.
Procedures related to your academic stay
The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.
Languages
If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.
Accomodation
CETT-UB is the only higher education center with a residence hall - Àgora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.
Support to boost your professional career
At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.
We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.
Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.
The service we put at your disposal is based on three fundamental pillars:
- Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
- Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
- Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.
In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:
Definition of your professional milestones
- In-depth analysis of your entry profile.
- Establishment of realistic objectives and monitoring of your roadmap.
- Guidance in the design and development of your personalized Career Plan.
Design and elaboration of the main tools for the relationship with the labor market
- Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
- Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
- Access to the primary research channels and access to internship and job opportunities:
- Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
- Application follow-up. We help you to know where your application is in the selection process.
Personalized coaching
- Guidance on the search for employment opportunities
- Simulation of job interviews and feedback on the aspects to improve
- Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
- Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference
Networking and Dynamization of activities
- Corporate presentations during your training period
- Master Classes oriented to know strategic sectors
- Dynamics and corporate challenges incorporated into your training sessions
- Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.
Job Center with exclusive access to
- Over 900 internship opportunities managed annually.
- More than 1,500 job opportunities annually.
- Follow-up of applications submitted
- Adaptation of customized curricula vitae and cover letters.
In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.
For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
Being close to old students
CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.
As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.
The main objectives of CETT-Alumni are:
- To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
- To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- To establish agreements with other organizations, favoring synergies that generate value for alumni.
Àgora BCN International University Residence
CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!
Hotel Alimara
As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.
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