Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Universidad de Barcelona
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Hotel Management (Spanish Version)

Hotel Management (Spanish Version)

Specialization within Master's Degree in Hospitality Management
Call for applications: October 2024
 

Specialize in hotel management

Thanks to the Hotel Management Specialization of the Master's Degree in Hotel and Food and Beverage Management you will obtain the necessary training to lead and manage hotel companies in the face of current changes.

At CETT-UB we are aware that the digital transformation, the 2030 agenda and its new environmental legislation, globalization or new trends in management are profoundly altering the foundations of companies and organizations in the hotel sector.

New opportunities are emerging for companies in the sector. Similarly, established hotel companies and organizations need new management profiles to adapt to this new context.

Hotel Management is a training that adapts to you! Choose face-to-face or online mode

Do you want to be part of the change in the hotel management model?

With our Master's degree in hotel management, you will be able to guide companies successfully to:

Design the strategic objectives of organizations and tourism accommodation companies.

Create hotel products and services in line with technological changes.

Understand new customer typologies.

Understand and overcome international competition.

Adapt and reinvent the hotel sector in the face of crises such as COVID-19.

Keep abreast of the latest trends in hotel management.

Contribute to improving the balance between hotel companies and their environment.

Discover more reasons to course this master.

Don't have a graduate, bachelor's or diploma degree, and you want to take a training course in Hotel Management? Get in touch with our Guidance team.

¿Te imaginas estudiar en un campus que tiene un hotel integrado donde puedes probar todo lo que aprendes?

Esto es lo que ofrece el Hotel Universitario Alimara, ubicado en el Campus CETT, un espacio esencial para el desarrollo de la formación, la investigación y la transferencia de conocimiento en los ámbitos del turismo, la hotelería y la gastronomía.

hotel universitari alimara

Methodolgy and study modalities

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

In addition, you can take this specialty in Hotel Management in face-to-face or blended online, adapting it to your personal and professional needs.

Un nou Turisme,

CETT-UB, cuatro estrellas en el QS Stars

El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.

Why study the Hotel Management specialization?

The Specialization in Hotel Management of the Master's Degree in Hotel and Restaurant Management of the CETT-UB focuses on hotel business management's essential aspects. Thanks to Operations Management in Lodging, you will learn the operational dimension of the sector. Then you will deal with the strategic dimension, with subjects such as Marketing Management and Economic-Financial Management.

ACADEMIC EXCELLENCE AND SUCCESS

  • You will design memorable experiences to encourage customer loyalty.
  • We will accompany you from the direction and academic coordination of CETT-UB and guide you on your journey towards your personal and professional transformation.
  • Most of our students find jobs upon completion of the Master's degree or become self-employed.

A UNIQUE PROGRAM

  • It is the only Master's Degree's Degree in Hotel and Restaurant Management awarded by the University of Barcelona and CETT-UB with Hotel Management's specialization.
  • We believe in learning by doing so that you can apply your knowledge in real cases, projects with companies, or challenges from the teaching staff.
  • We are the only center with a Master's Degree in Hotel and Restaurant Management with its own hotel. The Hotel Alimara, a four-star hotel with 157 rooms.
  • This program is tailored to your needs: choose between two languages (English and Spanish), two modes of attendance (face-to-face or blended learning), two specializations (restaurant management and hotel management). Also, if you want, you can study the two specialties at the same time. Do not hesitate to ask!
  • Possibility of doing a doctorate.

JOIN A NEW GENERATION OF LEADERS IN THE HOSPITALITY INDUSTRY

  • You will be part of a new generation of leaders who integrate tools such as design thinking or the customer journey to lead high-performance teams and respond to the hotel sector's current challenges.
  • The master's degree in hotel management includes team building and soft skills programs, which will allow you to detect your weaknesses and enhance your strengths to generate a change that will allow you to get the most out of your management tasks.
  • An outdoor training program to enhance your skills and generate a change will allow you to get the most out of your management tasks.
  • You will create your professional network with experts in the tourism sector and with your peers to promote your professional career nationally and internationally. Moreover, CETT Alumni's unique network will allow you to connect with more than 19,000 industry professionals.

YOU WILL LEARN FROM THE PROFESSIONALS

  • A unique teaching faculty with a renowned and proven career. In parallel, active professionals also participate and contribute their experience through case studies and the analysis of new business models.
  • In our program collaborate, among others, Alex Urgell, Revenue director of Hotel Arts and W Hotels; Esther Comin, former director of several luxury hotels in Barcelona; Esperanza Abascal, HR manager of Six Senses Spa, Hotels & Resorts.
  • During your training, you will visit events and companies in the sector such as Mandarin Oriental, W Hotels, or Pulitzer.
  • CETT-UB has more than 900 collaboration agreements with leading companies: Royal Caribbean, Mandarin Oriental, Melià, Compass, Six Senses Spa, Renaissance Barcelona Hotels, Axel Hotels, W Barcelona and Hotel Pulitzer Barcelona, among others.

What do our master students think?

Danilly Condori Lerpido
The teachers are professionals with a lot of experience

Danilly Condori Lerpido

Master in Hospitality Management, Catering Management Specialization
Jessica Peiffer
All our teachers are real professionals and it's fascinating to listen to their real life stories

Jessica Peiffer

Official Master in Hospitality Management Hotel Management Specialization

What objectives will you achieve with the Hotel Management Specialization?

The general objective of the Hotel Management specialty of the Master's Degree in Hotel and Food and Beverage Management is to give you the knowledge and tools to be able to:

  • Extend the essential knowledge to guarantee your success in Hotel Management.
  • Provide the necessary tools and techniques for diagnosing current and future strategic challenges in the hotel sector.
  • Formulate competitive and sustainable long-term strategies.
  • Prepare you to know how to apply more effective management models based on digital transformation and sustainability.
  • Develop your professional, personal, and interpersonal skills necessary to assume leadership positions.
  • Make the most of the opportunities offered by digitalization to market and design hotel industry services.

What competences will you acquire with this specialization?

  • Design and implement commercial strategies for new business opportunities in the hotel sector.
  • Coordinate and lead the commercial activity in hotel companies.
  • Optimize economic, financial, and human resources.
  • Evaluate investments and make decisions on new projects, managing and controlling the associated risks.
  • Define the necessary policies in line with the strategic objectives of the project.
  • Develop digital skills for business management.
  • Identify, pose, or solve a problem in a relevant and creative way.
  • Be business-oriented.
  • Undertake innovative projects.
  • Exercise leadership.
  • Work in teams and multicultural environments.
  • To have an ethical commitment.

Other_

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Fòrum Gatronómic
Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Centro de recursos

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Recepción

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Aulas

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Aulas

Course overview

In the first part, the Master's degree addresses the core subjects in the two specialties to lay the foundations of business management systems specific to the hotel and catering sector. In a second part, it allows specialization in business management through its two particular specialties:

itinerario del master con sus especialidades

This specialty focuses on understanding the world of catering from a business results-oriented perspective.

Learning takes place through a deep immersion in real cases of leading companies in the market, which provides a very accurate notion of the market and the current challenges.

Subjects such as Product and Service Innovation or Experience Management allow identifying customer needs in particular contexts. Other subjects such as Operations Management or Catering and Collectivities will teach you the latest technological tools to manage and make profitable gastronomic businesses or events.

Duration

The curriculum of the Official Master's Degree in Hotel and Catering Management has a duration of one academic year equivalent to one year.

Delivery of the Master's Capstone Project: The Master's Capstone Project delivery can be done in two exclusive calls (June or September)

Managers, businessmen, hotel owners, entrepreneurs and university graduates

The Hotel Management specialty is a program that responds to the tourism sector's need to attract and incorporate executive profiles. Executives with in-depth knowledge in management and business management to overcome the new dynamics of the accommodation sector.

It is aimed at all those who want to learn the latest techniques and trends or move up the career ladder. But at the same time, they need to improve their knowledge of the management, organization, and planning of accommodation businesses.

The Master's program focuses on four profiles:

  • Executives and professionals holding hotel management positions: The current context requires that professionals in the sector update their knowledge and professional skills. They must be up to date with the latest trends and tools in the hospitality sector.

  • Accommodation business owners and entrepreneurs: Entrepreneurs and owners who wish to learn the ins and outs of managing and running lodging businesses.

  • Entrepreneurs: People with initiative interested in undertaking and developing projects in this sector. They want to know the keys to success in the hotel business, understand its risks and deepen their business management knowledge and direction.

  • University graduates: People with a university degree and a minimum of two years of experience who want to improve their careers and expand their professional contacts in the hotel industry.

Masters 2020

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Jardín

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Aulas
Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Aulas

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Aulas

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Pasillo

Professional areas

This specialization, with a practical and professional approach, will allow you to develop your career in the following areas of work:

  • Public Administration
  • Travel Services & Transport
  • Hospitality
  • Industry & Operations
  • Marketing & Events
  • Gastronomy & Restaurant
  • Retail & Product
  • Technology
  • Museums, Institutions and Leisure
Cuales son los ámbitos laborales del master de restauración y hoteleria

Career prospects

The main professional opportunities are:

  • Managing director of hotel companies or groups.
  • Head of corporate departments in hotel chains.
  • Head of marketing in a hotel organization.
  • Hotel division manager in business groups.
  • Consultant or trainer for tourist accommodation companies.
  • Entrepreneur in the accommodation and catering sector.

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

How is the methodology of the Hotel Management specialization?

Our learning model is designed to facilitate the analysis and understanding of business management aspects through your active participation in classes, challenges, and projects.

It is based on three pillars:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

CASE STUDIES
You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.

Detail of the program of the Hotel Management Specialization

Total Master Credits: 60 ECTS (European Credit Transfer System)

Code Subjects Type Credits
0580019 Marketing in the Digital Age Required 3
0580020 Talent Development and Diversity in Tourism Required 3
0580021 Corporate Finance in Tourism Organizations Required 6
0580022 Scenario Analysis and Strategic Planning Required 6
0580005 Hotel operations management Specialty Required 6
0580006 Hotels design and architecture Specialty Required 3
0580023 Hotel Asset Management and Concept Creation Specialty Required 6
0580027 Revenue Management and Pricing Strategies Specialty Required 3
0580029 CSR and Sustainability for Hotels and Restaurants Specialty Required 3
0580030 Practicum Elective 9
0580031 Research Methodologies and Tools Elective 9
0580032 Processes and Techniques for Entrepreneurship in Tourism Elective 9
0580035 Master's Final Project MFP 12

Master's Capstone Project

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Get an official title

At the end of this Master, you will obtain the following degree depending on the chosen specialty:

Official Degree University of Barcelona: University Master's Degree in Hotel and Restaurant Management. Code 4311520 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

BOE. Resolution of November 14, 2014, of the University of Barcelona, publishing the Master's Degree in Hotel and Restaurant Management syllabus.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

Joint Specialization: By taking the Master's degree, you will be able to take, if you wish, a second specialty within the official program. Taking a double specialization will broaden your competencies and help you face a very dynamic and competitive labor market in an even more tangible way. Specialization in Hotel Management by the University of Barcelona and Food and Beverage Management by the University of Barcelona.

You can only do one specialization per year, always respecting the teaching periods.

Don't have a graduate, bachelor's or diploma degree, and you want to take a training course in Hotel Management? Get in touch with our Guidance team.

 

The specialization in Hotel Management adapts to you

We adapt to you and your personal and professional needs. That is why we offer you this program in two modalities: one Face-to-face, on the CETT-UB Campus, and one Online, in which you will carry out eight months of online training and three face-to-face weeks of a practical nature.

FACE-TO-FACE modality

The face-to-face modality of the specialty of Hotel Management of the Official Master's Degree in Hotel and Restaurant Management is offered in a schedule that makes it possible to make compatible the training with your job development.

The main characteristics of this modality are:

You will come to class at campus CETT, enjoy modern and state-of-the-art facilities and share the classroom and network with faculty and other students.

You will make visits to leading companies in the sector to learn about trends and the reality of the industry.

As part of your academic curriculum, you will carry out team building and networking activities outside the classroom (with the industry and with your peers).

You will also do collaborative and cooperative work activities.

You will have access to ouronline campus.

You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

modalitat presencial

You will enjoy lectures and active learning methodologies that include case studies, learning by doing, challenges, demonstrations, etc. You will also perform group and individual activities.

You will be able to join activities such as Master Classes, round tables or CETT Observatories.

You will have at your disposal tutorials with your professors and subject coordinators.

You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

The Hotel Management specialization of the master's degree in Hotel and Restaurant Management follows an comprehensive and proactive learning methodology, with a sequential modular format.

On the one hand, it is based on the theoretical-practical integration of training methods and strategies that contribute to your professional and personal growth. The program thus allows involvement at a more individual level, meeting your expectations and specific educational needs. On the other hand, you are the protagonist, in an educational environment that favors the development of your learning in an analytical, reflective and autonomous way, with the support of teachers, tutors and international experts in the sector, who guide you during the Master.

How do you work all this in the ** face-to-face modality **?

  • With active participation: You will learn through your own system in which you will be the center of the learning process. For this reason, your active participation in the classroom will be promoted through learning by doing and interaction between students, or own methodologies such as ABR and ABP.
  • With 360º training: Through content, visits to organizations, training activities and a group of teachers and collaborators with a reputable and solid track record.
  • Making 'Pro Meetings': Spaces where you will come into direct contact with industry experts.
  • Promoting networking: International professionals, such as hotel and restaurant executives and managers, backed by their professional careers, share their experiences and invite you to create debate and encourage networking.
presencial

Also with a very hands-on methodology that includes:

  • Team building/outdoor training dynamization workshops: You will work on the acquired management skills, in a dynamic and fresh environment, with professionals and experts in human talent management.
  • Hospitality challenge: These are sessions at the Hotel Alimara del CETT in which you will participate in the development of the most relevant challenges in the hotel and restaurant industry with professionals, to demonstrate your hard and soft skills in building solutions for the future of business in the sector.
  • Fuck up sessions: You will learn in a practical and fun way about the big mistakes made by professionals and companies in the sector, in this way you will identify aspects of improvement and how to be resilient to face the challenges of the future.
  • Professional visits: You will make professional and leisure visits that will allow you to build a solid professional network and gain first-hand access to good practices from the business world.

The Master does not have final exams.

The evaluation is continuous throughout the academic program. You will have to carry out different activities, papers or written tests, individual or in groups, that correspond to the themes of each subject and that the teachers evaluate progressively.

Each activity is assigned a percentage of the final grade, which corresponds to the difficulty and the time required to complete it. In each subject, the percentages and delivery dates of the activities are identified so that you can manage the dedication time well.

ONLINE modality

The online modality allows you to combine your work and personal activity with a high-level academic training.

It is a training designed for those people interested in taking the program but who, due to their professional or personal circumstances, cannot attend face-to-face classes or travel to Barcelona for 9 months.

The main characteristics of this modality are:

You will study 100% online so you can manage your study time at any time and from anywhere, according to your needs.

It will allow you to learn actively with different innovative methodologies that promote your professional growth and your learning in management skills.

It will provide you with personalized support from teachers and weekly monitoring from our team of experts.

Enhance participation thanks to the variety of digital tools that facilitate communication and collaborative learning. The exchange of information between students and teachers is permanent through forums and chats.

Modalitat online

The Hotel Management specialization follows an comprehensive and proactive learning methodology, with a sequential modular format.

On the one hand, it is based on the theoretical-practical integration of training methods and strategies that contribute to your professional and personal growth. The program thus allows involvement at a more individual level, meeting your expectations and specific educational needs. On the other hand, you are the protagonist, in an educational environment that favors the development of your learning in an analytical, reflective and autonomous way, with the support of teachers, tutors and international experts in the sector, who guide you during the Master.

How do you work all this in online mode? Following an inverted class strategy or flipped classroom:

  • Autonomous work: You will work autonomously (self-study) the educational material and the training microcapsules available in the virtual classroom, to prepare the readings and activities proposed by teachers and experts.
  • Directed work: You will analyze case studies, dossiers, activities assigned by the teachers, etc.
  • Networking: International such as hotel and restaurant executives and managers, backed by their professional careers, share their experiences and invite you to create debate and encourage networking.
online

The Master does not have final exams.

Evaluation is continuous throughout the academic program. You will have to carry out different activities, assignments or written tests, individual or group, that correspond to the themes of each subject and that the teachers evaluate progressively.

Each activity is assigned a percentage of the final grade, which corresponds to the difficulty and the time required to complete it. In each subject, the percentages and delivery dates of the activities are identified so that you can manage your dedication time well.

What type of evaluation activities will you find in the online format?

  • Basic comprehension activities. Activities of this type are exercises that teachers propose to ensure understanding of the content worked on.
  • Deepening activities. These are analysis and reflection activities through which you must demonstrate your learning and correct interpretation of the contents and knowledge acquired during the development of each topic. These types of activities propose: case studies, problem solving based on challenges, creation of process maps and online collaborative activities.
  • Debates. The debates raised in the forum space are mandatory and, therefore, evaluable. The following criteria will be taken into account in the evaluation: participation, sending reasoned responses with criteria and proactive nature.
 

Meet the teaching staff of Hotel Management

Direction

ÁLVARO ENRIQUE ARRIETA VALLE

Lecturer, Researcher and Director of the Master's Degree of Hospitality Management. Coordinator of the F&B Management specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD Student in Business Universitat de Barcelona Business School
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Area of expertise: Sostenibilidad, Gestión de la restauración
Block/Department: Cocina; Direcció estratègica; Economia i finances; Investigación en turismo, hotelería y gastronomía; Restauración

Faculty

MARC ABEL RIERA

Head of Revenue, EMEA Royal Caribbean Cruises
Bachelor in Business Administration University of Westminster
Block/Department: Hotelería

ESTER ALMENAR TAYA

Marketing Consultant Koncepts
PhD in Communications Universitat Ramón Llull
Block/Department: Direcció estratègica; Marketing y comercialización

ENRIC ALMIÑANA SERRA

Corporate Purchasing Director Abba Group
Master in Management of International Purchasing Universitat Ramón Llull
Block/Department: Hotelería; Restauración

JORDI ARCOS PUMAROLA

Lectur, Researcher & Director of Research CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Education, Society and Quality of Life Universitat de Lleida
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Patrimonio, Turismo cultural, Turismo literario
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

MAITE AUDET PALAU

Official Guide - Event Organization Autònoma
Master in Tecnología Educativa y Competencias Digitales Universidad Internacional de La Rioja
Block/Department: Empresas y servicios turísticos; Hotelería; Organización empresas y gestión de las personas

JUAN LUIS CARRATALÀ ALASTRUEY

Business Strategy Consultant ANDA Marketing Estratégico
PhD in Industrial Engineering Universitat Politècnica de Catalunya
Block/Department: Direcció estratègica; Organización empresas y gestión de las personas

EVA CASADO ALCARAZ

Global Key Account Manager Lastminute.com
Master in E-tourism: Marketing Strategies & Promotion Universitat de Barcelona
Block/Department: Hotelería

JORDI CASTELLÓ GRASA

Associate Consultant Pax Advising
Bachelor in BA Ciencies Socials New York University
Block/Department: Direcció estratègica; Empresas y servicios turísticos

ANAIS CAVALLÍN

Lecturer, researcher and Academic Director of the International Hotel Management Degree CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD Student in Tourism Universitat Oberta de Catalunya
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Area of expertise: Gestión de ventas, Comercialización hotelera, Marketing hotelero
Block/Department: Direcció estratègica; Hotelería; Marketing y comercialización

ESTHER COMÍN CELADES

Fundadora The Hub - Hotel & Spa Consulting
Master in Business Management EAE Business School EAE Business School
Block/Department: Hotelería

FRANCISCO JAVIER DE DIEGO RODRÍGUEZ

BD CETT Corporate CETT Barcelona School of Tourism, Hospitality and Gastronomy
Master in MBA La Salle - Universitat Ramon Lull
Area of expertise: Gestión del talento, Gestión de las personas, Mercado laboral turístico
Block/Department: Aprendizaje práctico aplicado

LAIA ENCINAR PRAT

Lecturer, Researcher and Project Coordinator CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Educación Universitat Autònoma de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Interculturalidad y turismo, Educación y turismo, Turismo cultural
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y territorio

LLUC GUARRO SERRAHIMA

Digital Marketing & Innovation. Thinker & Maker. CETT Barcelona School of Tourism, Hospitality and Gastronomy
Bachelor in Economics Universitat Autònoma de Barcelona
Block/Department: Direcció estratègica; Innovació; Marketing y comercialización

JOSEP ANTONI IGLESIAS MILLÁN

Director of Variable Income of Catalonia BANKINTER
Bachelor in Psychology Universitat de Barcelona
Block/Department: Economia i finances

RAMÓN IGLESIAS TOVAR

Founding partner EmicThinking
Bachelor in Humanities Universitat Pompeu Fabra
Block/Department: Marketing y comercialización

Mª DEL PILAR LEAL LONDOÑO

Lecturer, Researcher & Director of Masters and Postgraduates CETT Barcelona School of Tourism & Hospitality
PhD in International in Geography, Territorial Planning and Environmental Management Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Enoturismo, Planificación turística, Turismo gastronómico
Block/Department: Aprendizaje práctico aplicado; Direcció estratègica; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

NÚRIA LOUZAO BELMONTE

Lecturer, Researcher and Coordinator of the Master's Degree in Hospitality Management, Hotel Management specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD Student in Business Universitat de Barcelona Business School
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Area of expertise: Sistemas de fidelización de clientes, Gestión de experiencias, Gestión hotelera
Block/Department: Direcció estratègica; Economia i finances; Empresas y servicios turísticos; Hotelería; Investigación en turismo, hotelería y gastronomía; Organización empresas y gestión de las personas

JOSÉ Mª MARCOS PUJOL

Project and Investment Manager Mercabarna
Bachelor & MSc in PDD Business Administration and Management, IESE Business School - University of Navarra IESE Business School - Universidad de Navarra
Block/Department: Direcció estratègica; Empresas y servicios turísticos; Restauración

ALEJANDRO DANIEL MIGUEL GARCÍA

Sales Manager Iberia WIESHEU GmbH
Master in Dirección de Empresas / Master en Dirección Hotelera y Restauración TEC de Costa Rica / EUHT CETT-UB
Block/Department: Marketing y comercialización; Organización empresas y gestión de las personas

JESÚS MOLINA RODRÍGUEZ

Consultant in human resources
PhD in Tourism Universitat de Girona
Block/Department: Direcció estratègica; Organización empresas y gestión de las personas

ALEJANDRO SEVY ELIAS

Consulting Partner Sevyservice Associates, S.L.
PhD in Business Studies Universitat de Barcelona
Block/Department: Direcció estratègica; Economia i finances

ALEX URGEL FORNES

Cluster Director of Revenue Management Hotel Arts Barcelona & W Barcelona Marriot International
in
Block/Department: Marketing y comercialización

LUCAS VIDALLER HEDIARD

Growth Manager Compass Group
Master in Tourism Management EUHT CETT-UB
Block/Department: Economia i finances
 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to the Resource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Jardín

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Aulas
Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Aulas

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Aulas

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)

Pasillo

  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Residencia Ágora BCN
Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Residencia Ágora BCN
Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Residencia Ágora BCN
Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Residencia Ágora BCN
Photography from: Hotel Management (Spanish Version) | Master in Hotel Management (taught in Spanish)
Residencia Ágora BCN

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

CETT International support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures related to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

Languages

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

Accomodation

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones:

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market.

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities:

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to:

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

Àgora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!

agora

Hotel Alimara

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

We want to shape the best professionals

That is why to access the Hotel Management Specialization, we encourage you to have the following skills:

  • Have a creative, visionary personality with a marked consumer orientation and endowed with a strategic and international vision of current and future tourism opportunities and challenges.
  • Possess an entrepreneurial spirit, and want to implement your business projects in the tourism, hotel, and gastronomic sector with guarantees of success.
  • Be empathetic and willing to work as part of a team.
  • To have leadership, teamwork, and project management skills.
  • Possess basic knowledge of tourism business management and research applied to tourism markets.
  • Be aware of and sensitive to sustainable and responsible tourism development.
  • Have a good level of foreign languages, which is a fundamental skill for your good professional positioning and development academically at an international level.

Check the price of the specialty in Hotel Management

StudentsReservation FeeEnrollment FeeUB Fee*PriceTotal Price**

Non-EU citizens

1.100 €900 €710 €8.200 €10.910 €

EU citizens

1.100 €900 €710 €7.248,25 €9.958,25 €

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount.

** This price is for cash payments. Consult the prices and conditions for other payment methods with our Future Students Guidance Team.

Financial aid

Bonus

Bonus

Bonus

Deductible qualification through FUNDAE

Financial aid

Financial aid

Have you any doubt?

What do I need to access the Master?

Students from undergraduate degrees in the field of business and project management in the field of tourism and hospitality must not take any type of supplement.

The Master has a range of subjects designed exclusively to adapt to the specific needs of potential students as training complements, thus students from undergraduate degrees in the field of business management and administration will have to take one of the following subjects depending on the specialization of the chosen master's degree:

  • Management of accommodation companies (6 ECTS)
  • Culinary organization and operations management (6 ECTS)

Students coming from other undergraduate degrees in disciplinary fields other than the previous ones will have to take the subjects:

  • Economic and financial management of tourism companies (6 ECTS)
  • Management of accommodation companies (6 ECTS) or Culinary organization and operations management (6 ECTS), depending on the specialization you want to study.

The procedure for admission to the degree can be consulted in the corresponding section of Study access information.

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2022/2023 academic year.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

 

Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator

Óscar Palacios

Masters and Postgraduates Coordinator

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