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Universidad de Barcelona
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ASUN PANIAGUA HERRERO

ASUN PANIAGUA HERRERO

Lecturer and Master's Degree in Business Tourism Management Coordinator, Events Management Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy

PhD in Communication Sciences: Corporate, Strategic, and Branding Universidad Pontificia de Salamanca

Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Comunicación digital, Turismo rural, Marketing digital
Block/Department: Direcció estratègica; Marketing y comercialización