The Finalists

Presented by: ACCOR Global Reservation Centre

GRC Barcelona has been chosen as the hub for the guest experience. We are the first point of contact for guests wishing to travel on an active Orient Express. We have a team of 10 passionate consultants who handle general enquiries and sales via call and email 24 hours a day.

Presented by: Catalan Cultural Heritage Agency

Living Heritage is a new exhibition space, located on the ground floor of the Palau Moja, created to bring the diversity and richness of our country's cultural heritage closer to all citizens. The Espai Moja is presented as a journey through time that allows visitors to discover, for free, the heritage of Catalonia from different perspectives and emotions. The visit is transformed into an experience that explains the past and makes the visitor feel like a protagonist. This new space offers an immersion in Catalan cultural heritage by incorporating digital technologies and new museographic resources. Large audiovisual spaces, virtual reality, holograms and interactives make up an experience where technology facilitates the understanding and enjoyment of Catalan culture.

Presented by: CHOCOLATES SIMÓN COLL

It is the visitor center of Xocolates Simón Coll. A company that has been producing chocolate from the bean to the chocolate bar since 1840. In 2012, the Espai Xocolata Simón Coll was inaugurated, the visitor center of the Simón Coll chocolate factory, located in Sant Sadurní d'Anoia, 40 minutes from Barcelona. It was created with the aim of introducing the origins, history and culture of chocolate through a 50-minute guided and immersive tour, where with the 5 senses, you can discover the exciting world of chocolate and the history of six generations. The Espai Xocolata is the spokesperson for both brands and welcomes more than 45,000 visitors from all over the world every year who, when they pass through the visitor center, end up becoming fans.

Presented by: Lloret Turisme

Last September, Lloret Turisme launched the new advertising campaign "Whatever they say, we are very much from Lloret", an action that emphasizes the sense of belonging of our people while showing the pioneering and open character that tourism has brought to the population. This campaign has as its main protagonists people from Lloret of different origins and highlights the beauty of the town's landscape, its open and pioneering nature as the first destination in LGTBI tourism or the visit to Lloret of different renowned personalities such as Maradona or Julio Iglesias.

Presented by: Tourist Board of the Provincial Council of Tarragona - Terres de l'Ebre

Birding Ebre Pirineus is a collaborative project promoted by the Tourism Boards of the Provincial Council of Lleida and the Provincial Council of Tarragona - Terres de l’Ebre, in order to highlight the value of the territory through the promotion of ornithological tourism. Under the motto “one of the destinations in Europe where you can observe the most diversity of cells within a short distance”, an ornithological study is promoted that covers from the Ebre Delta to the Pyrenees, passing through the drylands of Lleida. A rich landscape that is translated into a great diversity of habitats for all ocells.

Presented by: Queer destinations

QDs are a standard for safety and excellence. They consider us a driver of change, dynamizers of transformation and standard-bearers of millions of voices seeking to make this world a more diverse, more open and more committed space. They are the bridge that unites companies, brands, destinations and institutions with the LGTBQ+ segment. They work every day to facilitate this rapprochement through their pioneering awareness and training programs, thus creating safe and inclusive spaces with the community.

Presented by: Six Senses Ibiza

The Earth Lab is a Six Senses initiative located at each of its properties, dedicated to promoting sustainability and environmental education. In these spaces, guests can learn about and participate in the resort's efforts to reduce consumption, produce locally, and support local communities and ecosystems.

Presented by: Catalunya Convention Bureau

The Catalunya Convention Bureau (CCB) currently has the collaboration of more than 250 leading companies and entities specialized in the organization of congresses, conventions, meetings and incentive trips in Catalonia. In 2021, some of our member companies told us about their concern about holding more sustainable events, and that we did not know how to hold them. From that moment on, together with different consultancies and with the help of other departments of the Generalitat (Climate Change Office of Catalonia and the Department of Climate Action, Food and Rural Agenda) they still make a series of tools, free of charge and in 3 languages, to help hold more sustainable events. Our objective was also to measure the carbon footprint of the event in order to reduce it or how and where to offset it.

Presented by: Eu Fun de Vivo

The project was born in November 2019 through social networks to highlight the tradition of going to Sant André de Teixit alive. Initially, the tags #eufundevivo and #eufundeviva were used to promote the initiative, alluding to those people who had already visited the place alive and encouraging those who had not yet done so. After the good reception and the participation of people sharing photographs and testimonies, this project took the form of academic research to create a tourism product. This work materialized in a national registered brand “eufundevivo”, the current corporate image of the project, as well as in an in-depth analysis of the environment, companies and the tourist reality of the destination. From this first moment, collaborations with the media and local companies emerged to create synergies that connected the territory and focused on promoting responsible tourism. In addition, the first edition of a short story contest dedicated to pilgrimage routes was held, with the intention of highlighting and collecting people's authentic memories.

Presented by: Guies d'Arrel

Guies d'Arrel offers inclusive routes and activities, where each person, regardless of their abilities, can fully enjoy the natural, cultural and historical richness of the Catalan Pyrenees. We believe that tourism should be an experience for everyone, without exception. Inclusive and accessible tourism for everyone with accessible routes adapted to people with functional diversity (physical, sensory or cognitive), support material and guides trained to guarantee the safety, comfort and enjoyment of all people. They work to break down barriers, creating activities that promote equality and allow each participant to feel that they are part of the experience.

Presented by: Ilunion Hotels

Umániko (human and unique) is a catering line present in 13 centers where a unique management model is applied, combining accessibility, inclusion and local products. The team is made up of more than 181 people, 70% of whom have some kind of disability; and the gastronomic offer takes into account cultural diversity with nods to local products, the preferences and variety of diets of customers, as well as allergies and intolerances. Umániko offers a diverse, innovative, varied, balanced and sustainable proposal with which they want to ensure that customers enjoy a unique gastronomic experience while generating a positive impact on society.

Presented by: Junta de Extremadura ans Dirección General de Turismo

This offer includes: Extremadura Cheese Route, Extremadura Oil Route and Extremadura Iberian Pasture Route, and are promoted, managed and financed by the General Directorate of Tourism, in collaboration with territorial entities at regional and provincial level, and with the Regulatory Councils of Protected Designations of Origin. The objective is to boost tourism and commercial activity around the culture of Iberian, Oil and Cheese, which represents an ambitious commitment to promoting business activity based on excellence, trust and the generation of intersectoral cooperation networks. Each is structured as tourism product clubs and groups together companies of different types; the tourism ones themselves are joined by production or service companies, as well as museums, tourist offices and interpretation centers. Currently, the Sustainable Tourist Routes of Extremadura have 365 affiliated partners, offering a total of 63 unique tourist experiences.

Presented by: Terraza Group

From its founder to the new generations that have led the group, the Gotanegra family has maintained a strong commitment to innovation and excellence. The commitment to quality is reflected in a constant improvement, which covers everything from the renovation of installations to the evolution of its business model, always valuing the talent of its team and the collaboration with its suppliers. In this line, Terraza Group will develop a strategic project with ambitious ambitions The objective of defining the complete route of the route for all its purposes, reinforcing its commitment to innovation, excellence and sustainability.

Presented by: TRAM Barcelona Open - Fundación Cruyff

The TRAM Barcelona Open, the 1st international wheelchair tennis tournament held in Barcelona, ​​reaches its 8th edition in 2025 and is consolidated in the highest international category ITF1 of the ITF (International Tennis Federation), equivalent to the ATP1000 of table tennis, becoming one of the 10 tournaments in the world. of tennis, as the leader of adapted sport. The fact that it is played on clay, its international category and its positioning on the international calendar, have also consolidated it as a preparation tournament for Roland Garros. The TRAM Barcelona Open, apart from the sporting objective of continuing as one of the best wheelchair tennis tournaments in the world, was also born with a social objective of promoting equal opportunities and the social inclusion of people with functional diversity, giving the visibility and recognition that these athletes deserve and helping to break down prejudices and barriers towards this group.

**Presented by: **Catalan Tourist Agency

BEFuture is a European project promoted and coordinated by the Catalan Tourist Agency and its Catalonia Convention Bureau, and formed by 8 partners from 6 different countries:Visit Flanders - Flanders (Belgium), BLink - Catalonia, VDVO - Germany, Linkeus - Côte d'Azur - France, ETFI/NHL Stenden - Netherlands, UNIMIB - Italy. BEFuture's objective is to put innovation and technology at the disposal of the transformation of the business events sector in order to make it a more regenerative, resilient and responsible sector, while promoting a new generation of events with a positive impact.

The project should contribute to improving the competitiveness of the European business events sector by

• defining the new business models of the sector in the future of events
• connecting the professional events industry with other ecosystems such as the innovative, technological, circular and academic
• publishing results of its actions as well as a White Paper on future scenarios and new business models of European professional events
• providing training and transferring knowledge to the sector
• accelerating the transformation of the sector through grants to SMEs that provide innovative projects that respond to the main challenges of the sector

Presented by: Girona Campsite Association

SMARTCAMP is a project led by the Girona Campsite Association that seeks to transform campsites into Smart Tourist Destinations. This objective is achieved through the implementation of a data management platform that integrates IoT sensors, environmental monitoring devices, reservation systems and points of sale to optimize management, improve customer experience and promote sustainability. Areas of action:

• Energy management: Monitoring and optimization of energy consumption through advanced systems.
• Water management: Sensors to control and optimize water consumption.
• Waste management: Sensorization to optimize waste collection and management.
• CRM/PMS integration: Personalization of services through the analysis of customer data.
• Climate adaptation: Weather stations to adjust services according to the climate.
• Security and AI: Use of cameras with artificial intelligence to improve security and management of facilities.

Presented by: bookline.ai

At Bookline.ai they manage reservations for hotels and restaurants thanks to Voice AI reservation agents mainly in Europe and in the launch phase in Latin America. Their tool allows that when a customer calls to make a reservation, they are attended by an intelligent agent created with Artificial Intelligence that manages the entire reservation.

In 2024, they generated more than €100 million in revenue in reservations for their customers via telephone in restaurants alone. They are partners and are integrated with the main reservation software such as Cover Manager, TheFork, Restoo and 20 more. They entered the hoteltech sector a year ago, and in 12 months they have generated a value in reservations with a revenue potential of more than €300 million in hotel reservation requests. They currently work with Pierre & Vacances, Ona Hotels, Zafiro Hotels, Htop Hotels, Dreamplace Hotels, Medplaya Hotels among others.

Introduced by: HBX Group

AI trainer is an innovative Traveltech solution powered by Artificial Intelligence (AI) designed to transform customer service agent training. This advanced system simulates conversations in 13 languages ​​and adapts to hundreds of scenarios, allowing agents to practice in realistic environments and customize their learning based on their experience level. With four levels of difficulty, this tool improves agent preparation, reduces the need for trainer supervision, and optimizes the time and resources dedicated to talent development.

Presented by: Hotelier Services

This is a platform for the Tokenization of Real Estate Tourist Assets (hotels, aparthotels, Tourist Apartment buildings, Hostels, Campings, etc.). Based on Blockchain Technology, working on the Polygon network, they achieve a disruptive and advanced platform for atomized access to investment in Tourist Assets. Small investors will be able to access ownership of a portion of a tourist asset, with full guarantee and with notarial intervention , accessing a quarterly income and an income for the route in the total value of the tokenized property.

Presented by: MyChefTool

It is an app for 360 restaurant management, which unifies all areas of the business in a single platform. It allows you to manage reservations, online orders, stocks, invoices and costs, in addition to creating digital menus with QR codes in several languages. With features such as kitchen screens, integrated POS and analytical reports, it facilitates data-based decision-making and improves the experience of customers and employees. It is accessible from any device and helps optimize processes, reduce costs and increase profitability. More than 22,000 establishments already trust it.

Brought to you by: The Hotels Network

KITT is an AI-powered virtual customer service agent designed specifically for the hospitality industry. It handles booking inquiries and reservations with ease, 24/7, ensuring a seamless and efficient guest experience at any time of day or night. KITT communicates in over 30 languages ​​and conducts human-like conversations, both over the phone and via web chat on the hotel website. By improving operational efficiency and guest satisfaction, KITT drives increased booking conversion rates, ADR, occupancy and ancillary revenue while freeing up time for front desk teams to focus on delivering exceptional experiences.

Presented by: Girona Campsite Association

is a work published by the Girona Campsite Association in collaboration with the Faculty of Tourism of the University of Girona. On the occasion of the 70th anniversary of the first campsite in Catalonia, the book exhaustively documents the transformation of the sector, from its humble beginnings to its current international leadership, highlighting its role as a tourist, social and economic engine of the territory. It is a project that pays tribute to the families and companies that have made the campsite an engine of economic development and a reference in sustainability.

Presented by: Instituto de Turismo de la Región de Murcia —ITREM— and the Universidad Católica de Murcia —UCAM

CIITUR arises from the collaboration between the Instituto de Turismo de la Región de Murcia -ITREM- and the Universidad Católica de Murcia -UCAM- with the aim of combining resources to promote territorial development through a tourism activity focused on Smart Tourism. This collaboration has catalyzed the creation of a research and knowledge system at the tourism level, which satisfies the essential information needs for analysis and decision-making in the management of destinations.

Lines of action:

1. Transfer of knowledge of the DTI model to destination managers, companies and other interested parties.
2. Training of the new professional profiles required by the implementation of this model.
3. Research of new Big Data sources on the interaction of tourists, companies and administrations. 4.Monitoring the evolution of the implementation of the DTI model through the tourism intelligence system.

Presented by: ESTUDIO FREIXES PLA

By the authors Sergi Freixes, Elsa Yranzo and Iván Merino; and published by the RBA publishing house, this food design guide is first and foremost the result of a collaborative creative process and is intended to be a basis, a tool and a learning instrument for professionals, students and those passionate about design and gastronomy. Currently, the connections between food, gastronomy, food and design, regardless of disciplinary definitions, include different agents, which are related to aspects of marketing and the aesthetic theatricalization of dishes and foods, in addition to other aspects that are crucial for people's health, respect for biodiversity and the environment, as well as the richness and cultural identity of the same. Kitchen utensils and tools, the products we consume daily (whether from supermarket shelves, gourmet or specialist stores), convivial spaces, catering spaces (bars and restaurants), industrial production chains, artefacts or environments dedicated to cooking rituals, gastronomy and food.

Presented by: Universidad de Alicante

The purpose of this research is to analyze the competitiveness of the hotel sector in the Valencian Community based on a set of internal factors, taking as a reference, for these internal factors, the axes of intelligent tourist destinations (DTI). These axes, proposed by the UNE 178501 standard on DTI Management System (AENOR, 2018a) and SEGITTUR (State Mercantile Company for the Management of Innovation and Tourism Technologies, www.segittur.es) are the following: 1) governance, 3) innovation, 4) accessibility and 5) sustainability. In this way, these axes of the DTI are transferred to the internal level of hotel companies with the aim of analyzing the impact that the company's governance and its management of innovation, technology, accessibility and sustainability have on the competitiveness and performance of hotels.

Presented by: University of Lleida

The project focuses on analyzing and improving the reliability of online review platforms within the tourism sector. The main objective is to develop knowledge and tools that allow users and tourism service providers to perform more accurate analysis based on reviews and make informed decisions. The project also seeks to support regulatory bodies in establishing quality and transparency standards in the use of these platforms.

With a clear orientation towards digitalization and the use of big data analysis technologies and artificial intelligence, the project downloads and examines large volumes of reviews from platforms such as Booking.com, TripAdvisor, AirBnB or Google Reviews, among others. This data is processed with advanced artificial intelligence techniques such as machine learning to identify patterns in the quality of services, as well as to differentiate the needs of different consumer segments (such as LGTBIQ+ groups, adults only or people with functional diversity). In addition, the project explores the possibility of creating a classification system based on review scores, which could serve as an alternative or complement to traditional classification systems.