PROFESSIONAL TRACKS

Imagine a future where Artificial Intelligence (AI) plays a crucial role in the fight against climate emergency, transforming the tourism industry towards a sustainable model. This professional track is designed to explore how AI can be the key to mitigate the effects of climate change and build a greener tourism future.

When: Wednesday, November 27

Language: Spanish

Track Host: PhD. Elena Ridolfi, International Academic Coordinator and Senior Professor and researcher in Sustainable tourism planning and management

Program:

• 11:15am Contextualization: We will start with a presentation that will set the context, showing the challenges of climate management in tourism to which AI must respond, given by Mr. Josep Rodríguez, Head of International Relations, Tourism Services Management, Provincial Council of Barcelona.
• 11:45am Case studies: Detailed presentations of successful projects using AI to address specific climate issues in the tourism industry.
  
  • Llorenç Rubió, Iot & Big Data & CeX & Video AAPP, Telefónica
  • Miquel Gotanegra, President of Federació Catalana de Cámpings
  • Choni Fernández, Director of Sustainability, Clients and Communications, Port Aventura

• 13:00pm AI Solutions Panel: An interactive space where participants will learn about various technological solutions and how they are currently being applied.
  • Ana Díaz Gómez - Business Development - Spanish Market, Murmuration Saas
  • Maël Plantec - Data Engineer R&D - Product manager, Murmuration Saas
  • Hanlly L. Gaviria, director of Decarbonization Projects I Air Decontamination, Ecol-Air Technology
  • Bea Domènech, Delivery Director Lufthansa Digital Hangar BCN powered by Quantion
  • Ignasi Llorente,CEO, Utopiq

Participating companies and professionals:

Innovation and entrepreneurship are essential drivers of development in the tourism industry. This track is dedicated to celebrating and recognizing entrepreneurs who are making a difference with their innovative initiatives and projects.

When: Wednesday, November 27

Language: Catalan for the award ceremony. Spanish for the other sessions. 

Program:

• 6:00pm  CETT Foundació Academic Excellence Awards Ceremony: Recognizing the talent of high school, undergraduate, graduate and master's degree students.

• 7:00pm Presentation of the XXI CETT Fundació Awards for entrepreneurial projects in the tourism, hotel and gastronomy sector: Recognition of the most outstanding entrepreneurs in various categories, celebrating their achievements and their contribution to the industry.

• 7:20pm Contextualization: ENISA, the public company that coordinates the public funding for entrepeneurship projects will explain how they can help new projects.

  • Antoni Rondan responsible for comunication and promotion at ENISA

• 7:45pm Round table: Let's talk about funding for start-ups

  • Facilitator: Joan Ramón Blaya, director of digitalization and innovation programs at CETT-UB. 
  • Hugo Palomar, CEO, Bluvoyager
  • Joan Salvatella, Founder & CEO, bookline
  • Sandra Valero, Deadflow Manager, Lanzadera

Participating companies and professionals:

The transformation of tourism towards a smarter and more sustainable model requires not only technological innovation, but also sound financial strategies. This track is designed to provide participants with the tools and knowledge necessary to drive this transformation from a financial perspective.

When: Thursday, November 28

Language: Catalan for the last speaker. Spanish for the other sessions. 

Program:

• 4:30pm Contextualization: We will start with a presentation that will underline the importance of effective financial management in the evolution towards smart tourism

  • Elisa Domènech Alcover, Director of projectes, responsible for the Smart Destinations Project at SEGITTUR

• 5:00pm Case studies : Presentations of real cases where innovative financial strategies have enabled the successful implementation of smart tourism projects. Participants will learn about financing, investment and risk management models specific to the tourism sector.

  • Facilitator: Sheila Sánchez Bergara, Principal Consultant Turism FI Group
  • Rolando García San Vicente, Tourism Innovation at Eurecat
  • David López Saura, CEO Intelia
  • Xavier Ripoll Martínez, Regidor de Turisme a l'Ajuntament de Sitges

• 5:45pm Keynote: The impact of the Next Generation as a transformative opportunity for tourism

  • Elisabet González Head of the Technical Tourism Office of Diputació de Barcelona

Participating companies and professionals: