RESEARCH LINES

Explore how AI is revolutionizing the tourism industry, from personalizing experiences to optimizing operations. Examine the ethical and legal challenges of AI in the context of tourism.

Analyzes the factors that influence travelers' behavior and decisions, study how to create more personalized and memorable tourism experiences, and explore the use of technology to improve customer satisfaction in tourism.

Analyze how data can be used to improve tourism marketing strategies, especially in terms of market segmentation and targeted advertising. Explore the monitoring of the economic impact of tourism through the use of data and artificial intelligence.

Analyze how data can be used to improve the efficiency and sustainability of tourism destinations.

Researche innovative techniques for data analysis and visualization in the tourism sector. Apply artificial intelligence and machine learning to obtain valuable information from tourism data.

Explore how technology can be used to promote sustainability and accessibility in the industry, designing a more responsible and ethical tourism.

Examine the ethical challenges posed by AI in the context of tourism, such as privacy, transparency and fairness, as well as the legal issues arising from the use of AI in the tourism sector.

Identify the latest trends in technological innovation in the tourism sector, study the potential of emerging technologies such as augmented reality, virtual reality and blockchain, among others.

Examine the different concepts and definitions of smart tourism, as well as its policies and strategies to promote smart tourism globally.