CETT Alimara Awards the transformation of organizations in the tourist, hotel and gastronomic sectors, through experiences, digitalization, sustainability and applied research during the year 2022 and / or the beginning of 2023

THROUGH EXPERIENCES

We reward the products, services or marketing and communication actions of organizations that, by appealing to sensitivity, generate an inspiring, emotional and / or motivational experience in their audience or user.

THROUGH DIGITALIZATION

We reward specific strategies and / or actions, as well as new business models, which value the commitment of organizations in the application of technologies related to the digital environment to increase their competitiveness and efficiency, with the objective of improving the added value provided to customers and their user experience.

THROUGH SUSTAINABILITY

We reward strategies and/or concrete actions that demonstrate the organizations' commitment to sustainability and corporate social responsibility.

THROUGH RESEARCH

We reward applied research carried out both from the academic and from the business level, from those studies and / or concrete actions that help to respond to the challenges facing the sector.

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